Selling Beauty: Online through Video.

QVC has started to add some application videos next to it's most popular beauty products. I think it is a conceptual idea!

Watch this clip from It features Leslie Blodgett (creator of Bare Escentuals) telling us about one of her items, bareMinerals Natural Light.

I am sure it is just an experiment into how much it can boost a products sales. I think that it would definitely increase the number of sales, don't you?

The only other place I have seen this done is from the lovely Trish of Principessa Beauty. Here is that clip. She basically tells you about the product, as her products do not need application information.

What do you think?