Lancôme just announced that the four Lancôme boutiques will be Carbonfree™ today, for Earth Day .
The cornerstone of the brand’s eco initiatives is a partnership with Carbonfund.org , a nonprofit organization dedicated to educating the public about climate change and offering straightforward options for climate impact reduction. Carbonfund.org enables individuals or organizations to go "Carbonfree™" by investing on their behalf in climate-friendly projects that involve renewable energy, energy efficiency and reforestation.
The Carbonfund.org team will be analyzing the “carbon footprint” of the boutiques and Lancôme will be making a donation to offset those footprints. Additionally, the Carbonfund.org team will work with the boutiques to find ways to further reduce their impact on the environment. Lancôme chose to work with Carbonfund.org as it is a respected name in the environmental field and has partnered with major organizations such as the Conservation Fund.
The decision to embark on a partnership with Carbonfund.org came about thanks to Lancôme’s newest spokesmodel, Elettra Rossellini Wiedemann.