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Monday
May072007

Another Great Marketing Ploy or Is This Stuff the New Fountain of Youth?

The search for the fountain of youth continues...

boots.jpgI have been seeing this on my local news all day. Supposedly women are calling and e-mailing local television stations to find out where to get the Number Seven Cream. Well, the cream is actually a serum, from Best Selling UK Beauty Brand Boots.

Boots recently launched in the United States, and the PR people have certainly done a great job of getting this "anti-aging miracle serum" out there.

From what I hear locally, it is selling out at Target. So is this just great marketing? Public Relations? Or does this serum really work?

You know I will definitely put it to the test as soon as I can get my hands on it.

First off, this serum carries a different name here in the United States. It is the Restore & Renew Beauty Serum. Here is the description from the Boots website. "Reveal younger looking, beautifully refined skin with this powerful blend of caring and skin restoring ingredients. Light and non-greasy, it glides on instantly softening and smoothing your skin. Then, with regular use, it works to renew your complexion, restoring radiance and helping to reduce the appearance of pores, fine lines and wrinkles in just 4 weeks. With concentrated levels of our unique antioxidant complex and skin-firming pro-retinol complex to boost and maintain skin's elasticity.
Created with Care. We've created this hypo-allergenic product using only ingredients we know and trust. It has been tried and tested by guests with even the most sensitive skin, so you'll know it will be good to yours. Dermatologically tested."

From the frenzy of it all, if you want to try this beauty out, you better run - not walk to your nearest CVS or Target, as that is the only place you will find it here in the US. You will find it for $21.99.

Reader Comments (2)

I have been using this product for abut a month now and I am a believer! I am in my forties and this stuff has made my skin look, dare I say it, dewy and practically poreless! I am so worried I won't be able to lay my hands on it when I run out!
It is also exclusive to Shoppers Drug Mart in Canada for all us Canadians.

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