L'Oreal Double Extend Beauty Tubes Mascara.
L'Oreal has gotten into a new category with their latest mascara, as they recently introduced Double Extend Beauty Tubes. The first thing I thought of was Blinc Kiss Me Mascara and how it binds to the lashes and forms tubes around them. Double Extend bascially does the same thing. Where it differs, is that Blinc is a single process, while Double Extend is a double process.
Double Extend is a two sided product, with a different brush and formula on each side. You first prime with a coat with the white brush and then use the second side to "tube" and extend your lashes.

So, I used the primer and quickly moved onto the mascara. Using a simple sweeping motion, I slowly moved the wand from my lash line to the tip. Multiple coats won't work as the formula adheres around the lashes as it is applied. My lashes are pretty long and dark already, but I did notice a bit of length to the lashes. They were not thick and not too much longer than what I already had.
The end result wasn't bad. I did notice definition and the bit of length, but it was not really what I want from a mascara. I like to get volume and length from my mascara, much more than what this one gives. I think this formula might be best for someone with very full or very short lashes, or perhaps very sparse lashes to begin with. Also, removing the mascara takes getting used to and a bit of extra work. You need to use warm water and a wash cloth and apply gentle pressure to the lashes to remove the tubes from the lashes.
L'Oreal has some awesome mascaras' in their line up. My L'Oreal favorites are Bare Naturale and Voluminuous, so I was a bit suprised that this wasn't one of their best as well.
About the author: A savvy beauty expert, Teri Cosenzi is the creator of beautifulmakeupsearch.com. As a busy Mom to four, she is committed to finding makeup and skincare that simply works and works well. For 12 years, she has brought the latest and greatest in makeup and beauty news, reviews and beauty tips to the web. Teri lives, dreams and blogs beauty!
A press sample of the product featured may have been provided by brand or brand representative for editorial consideration. All opinions are my own. Affiliate links may have also been used in the post. Please see disclosure policy for complete information.
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November 6, 2008

Reader Comments (22)
I guess I won't be retailing BLINC anymore and that's OK because my lashes still look great and my client's appreciated my honesty and the tip about L'oreal! =-)
-Kelley
Just bought the beauty tubes -- as I've gotten older, my lashes have gotten shorter and more sparse and this stuff makes me look like I used to...
I typically just use the top coat because I'm lazy, and I love it because it's the only mascara I've EVER tried that doesn't smear all over my face by the time it's been on 2 hours. In fact, it doesn't smear AT ALL, and I have much less trouble with clumping than with ordinary mascaras.
My daughter used both coats (correctly) for the first time yesterday (I put some in her Easter basket), and I noticed right away her lashes were much longer than with any other mascara she's used (although she's only tried a couple of cheap-ish brands), and at least as full as with others, too.
extensions when I saw this mascara at Walmart.
I was a little skeptical at first...but I am VERY happy with the result!!!
My lashes look much longer and my eyes look HUGE!! I just saved myself $240!!
But, when I used this mascara I could not believe my eyes! I just took a shower and my mascara was tottaly out buy itself! I realized this as I saw the black tubes in the bath tub!
AMAZING MASCARA!
Too bad is not available in Argentina yet.