CoverGirl and Olay Simply Ageless Foundation: Opening Instructions and Usage Tips.
I don't think I have ever received as many e-mails as I have before now, than with the questions I have been receiving about Simply Ageless, the new foundation from CoverGirl and Olay. I told you about this foundation innovation just before the Holidays and it seems as though many of you have purchased and have questions. The number one question I get is, "How do I open this?". So I went to CoverGirl and have the information for you right here.
I have discovered not only how to open the compact itself, but found some great tips on how to use this as well.

First, to open the product. There are two parts to the compact. The top part, which contains the actual foundation, and the bottom part that contains the sponge. The bottom simply flips open to obtain the sponge, and lets you keep it there when not in use. To open the top part, you need to twist the large clear lid off of the jar. It only takes one turn and it will open. The lid might be on tight, but it will definitely open with not too much effort. Remember, righty-tighty, lefty-loosey: Turn it to the left to open, to the right to close.
To apply the foundation, simply smooth the sponge across the compact to blend the products together and apply. The white color will never ever change the color of the foundation. It is just the special process by which the products were made to work in conjunction with each other. If you want to see it in action, check out this video with CoverGirl Makeup Artist Molly Stern, as she uses a wedge sponge to apply it to a model. To get a softer more sheer finish, dampen the sponge with water before applying.
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Reader Comments (312)
Banging it on a table a few times made it twist off.
COVER GIRL needs to start saything this $#@%*& on the commercials about how to open it!!
That will never happen. Its not as specail as I had heard it was when I used it. Its cakey.
I just got it open and I sincerely hope all the ridiculous work I had to go through just to get it open was worth it!!!
I have had disappointments in products before but this really tops them all
is this still a PROBLEM?? Did the manufacturer not get the messages?
I really was stretching when I googled how to open this product but low and behold an answer was there. that in itself is funny. I have arthitis in my hands and this is very difficult to manage at least for the first time.
thanks for the answer though
Thank you,
bonny
Seriosly though Cover Girl --- this product needs a major redesign if the main demographic can't open it to use it.