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Wednesday
Feb182009

L’Oréal Introduces EverPure, a Sulfate-free Color Care System.

Last Summer when I was asked by L’Oréal to host a hair coloring party, I was given a few samples of a "TOP SECRET" product line. It was a shampoo and conditioner and all I knew is that it was made specifically for color treated hair. I was instantly in love and could not wait to find out more.

Alas, no one would tell me anything more about these wonderful products. Not anyone. And trust me, I tried. I did my best to try and pry the information out of the creative/marketing/and public relations team when I had breakfast with them back in September. I was told that I "would know" come January.

Well, they were right. When I saw the new line of hair care products on an end cap at CVS right after the Holiday's, I quickly ran over to the end of the aisle and opened the shampoo to take a sniff. THIS WAS IT! It was definitely worth the wait. Especially when I saw the different styling products that the line is also offering.


The entire line is called EverPure. It is a complete sulfate-free color care system that frees your hair from harsh sulfates, surfactants and salts, the culprits in most shampoos that can strip and dull your hair.

EverPure goes beyond UV filters and conditioning ingredients to give color-treated hair the special care it needs, as EverPure brings advanced technology and incredible color care for us hair coloring gals. In place of harsh ingredients, EverPure features an Anti-Fade System of shampoos and conditioners that protect and care for hair color each time you wash and condition. This helps in making beautiful, vibrant color last up to 32 washes. Adding even more to the collections are the EverPure conditioners and masques that uniquely feature both UVA and UVB filters to help protect hair from UV rays. In addition, a UV Protect Spray offers even more coverage and protection that and can be used on all hair types.

Check out the entire range of products.

  • EverPure Moisture Shampoo
  • EverPure Moisture Conditioner
  • EverPure Leave-in Conditioner
  • EverPure Restorative Masque
  • EverPure Smooth Shampoo
  • EverPure Smooth Conditioner
  • EverPure Frizz Free Serum
  • EverPure Deep Control Masque
  • EverPure Volume Shampoo
  • EverPure volume Conditioner
  • EverPure UV protectant Spray

I use the Moisture Shampoo and Conditioner on a daily basis now. My hair is not only keeping its color, it looks and feels healthier. All while maintaining it's strength and shine. I can't wait to dive in and try more from the line. I am sure that the Frizz Free Serum will become a mainstay in my hair care arsenal as soon the warmer weather hits.

L’Oréal Paris EverPure Sulfate-Free Color Care Collection is available now at lorealparis.com and chain drug, food and mass market retailers nationwide for suggested retail prices of $6.99 and $8.99 for each product.

Reader Comments (2)

I am growing out my natural haircolor (being as patient as possible) but I love that they created this line. Looks high-end but low priced. I'll have to try it (and smell it!)
That's PureOlogy in a cheaper package. This line was made retail after Loreal purchased PureOlogy.

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