Inroducing Estée Lauder Pure Color Gloss Sticks.

Brand new on counter from Estée Lauder is this Pure Color Gloss Stick Collection. These beautiful solid gloss sticks provide an ultra-creamy, irresistibly luscious way to condition, gently plump and add shine to your lips.

Pure Color Gloss Stick’s feature a unique 3D Optic Pearl Technology and microfine reflective pearl cocktail to deliver a full volume appearance to the lips. Who doesn't want their lips to appear fuller and sexier? Adding to the lip enhancing benefit of the creamy base is a comfortable signature plumping ingredient, Maxi-Lip. With continued use, Maxi-Lip prolongs the appearance of fullness and delivers added moisture to lips.

The formula is very rich that seems to almost melt into lips when applied. All while delivering softly sheer pearlescent coverage and a wet, glossy shine to lips.

There are 12 shades in the line-up that run from the pinks to berries, down to reds.

  • Honey Pink
  • Berry Pink
  • Pink Sorbet
  • Pop Pink
  • Golden Violet
  • Deep Lilac
  • Wild Plum
  • Nude Almond
  • Brown Sugar
  • Summer Melon
  • Orange Poppy
  • Pomegranate Kiss

Each Pure Color Gloss Stick retails for $18.50 at Estée Lauder counters nationwide and on esteelauder.com.