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« CEW Beauty Insider's Choice Awards: Men's Grooming. | Main | Last Day to Enter the FLIRT! Lash-a-delic Giveaway. »
Monday
Apr062009

Estée Lauder Introduces Double Wear Stay In Place ShadowCreme and Eye Pencil.

DateApril 6, 2009 | written by AuthorTeri Cosenzi, Beauty Editor | CommentPost a Comment | Share ArticleShare This

Perfect for the long days of summer, Estée Lauder just released Double Wear Stay In Place ShadowCreme and Eye Pencil. These beauties last all day, up to 15 hours.

These two additions are the latest in Estée's renowned Double Wear makeup collection. These are the ultimate in longwearing, stay-in-place products. These rich and creamy eye products deliver brilliant color to eyes, for an alluring look that lasts all day!

Double Wear Stay-In-Place ShadowCreme is a sophisticated, long-wearing, ultra creamy eyeshadow that delivers long-wearing, brilliant stay-true color to eyes. Double Wear Stay-In-Place Eye Pencil is a technologically advanced eye pencil that glides on smoothly, delivering a smooth, even line that won’t smudge or budge all day.

Packaged in an airtight elegant glass jar with a luxurious golden cap, each of Double Wear Stay-In-Place ShadowCreme’s ultra-pigmented shades is soft in application, yet buildable. Ranging from subtle, creamy mattes to richly textured semi-pearl, you can choose from up to 10 unique shades - Pink Blush, Vintage Violet, Antique Gold, Ivory Lace, Precious Jade, Golden Apricot, Silver Leaf, Blue Velvet, Sea Mist and Lilac Petals - to create your perfect eye look. Each shadow sells for $17.50.

From a perfect line to a smudgy smoky eye, Double Wear Stay-in-Place Eye Pencil makes any eye look easy. Available in seven, rich, jewel-toned shades consisting of mattes and shimmers - deepest black Onyx, richest Coffee, and pearlized jeweled hues of Forest, Midnight Blue, Black Plum, Graphite and Bronze. Each beautifully long-wearing eye pencil is sharpenable and includes a flexible foam tip applicator for easy smudging and blending. The foam is soft and flexible to provide comfort on the eyes and the barrel of the pencil is matched to show the pencil’s color shade. The pencils sell for $19 each.

When ready, remove the long-lasting products easily with Estée Lauder’s Take it Away Total Makeup Remover, Long Wear Makeup Remover Towelettes or any oil-based makeup remover.

These new products will be available this month at Estée Lauder counters as well esteelauder.com.

Categories: CategoryEstee Lauder, CategoryMakeup, Categoryeyeliner, Categoryeyeshadow

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