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Ingenious Mascara Packaging with LashControl.

Once a mascara is used more than a few times, do you notice that more and more product starts to come out on the brush? Do you often remove this excess product with a tissue? I do. So when I was at the CEW Product Demo with Total Beauty, I was thrilled to see this new mascara product called LashControl.


The difference in this product is in the packaging. It is no wonder they were a finalist for a 2007 HBA International Packaging Design Award. You see, as you remote the mascara wand from the tube, you can squeeze this rubber piece that is actually part of the tube. You see, you will gently squeeze the tube as you remove the wand, and the pressure your apply to the rubber part will determine the amount of product that stays inside the mascara tube and the amount of product that comes out onto the wand. In other words, the pressure you apply will vary upon your application for say day time versus night time.

Here is the in-depth description from the manufacturer:
"The built in wiper sleeve at the mouth of the mascara tube is easily manipulated.... Now your brush can be BOTH AN APPLICATOR AND LASH SEPARATOR.

The mascara comes with a fitted, snap-down vinyl "baggie" for added protection inside your make-up bag. The extra inch of distance provided by the flexible wiper offers another barrier to air and foreign particle contact with the formula which make the mascara perform better and for a longer period of time.

The LashControl wiper sleeve and container are manufactured by a major supplier to the cosmetics industry. This innovative system has been in development for more than 4 years and has been successfully tested for functionality, loss-of-volume shelf life and durability."

While I have not tried the actual mascara in the tube, I felt it important enough to point out that this could be an innovation in the mascara industry.

LashControl is not yet widely available but there are a few retail outlets that currently stock this mascara as well as

I bet that we will see similar packaging from other mascara leaders or perhaps our favorite brands will partner with these innovators to use the packaging with their own formulaes. 


NEWS: Justin Timberlake is Bringing Sexy Back to Givency.

Parfums Givenchy is pleased to announce its collaboration with Justin Timberlake for the launch of its new men’s fragrance.

Justin_Timberlake_Givency.jpgJustin Timberlake is one of the most gifted artists of his generation, a multi-talented worldwide star who is a singer/songwriter, producer and actor with countless awards, which include an Emmy, multiple Grammy's and MTV Music Awards.

“Beyond his huge celebrity appeal, we have chosen Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance” says Alain Lorenzo, President and CEO of Parfums Givenchy.

Created by Hubert de Givenchy who opened his first Couture house in Paris in the 50’s, Givenchy is a major Fashion and Perfumes & Cosmetics company, with the most refined creations on the cutting edge of contemporary luxury.

The complete project will be unveiled to the press in June 2008 and will be launched in two stages, beginning in the Fall of 2008, with a worldwide roll out across 2009.

He will definitely sex the campaign up, don't you think.

Great job, Givenchy.


The Biggest and Best Beauty Counter!

Thanks to Total, while attending the CEW Product Demonstration, I was honored to be a member of the "VIP" press, which allowed me access to the demonstration one hour earlier then the rest of the "general" voters. This was amazing! Imagine, two HUGE banquet rooms with the longest beauty counters available. 600+ products, each with it's own little space and product demonstrator. I was in heaven to be able to just walk and look around the room before it was too crowded to get to the products themselves. 


The evening was crazy. I was almost immediately overwhelmed by the perfumes, and about twenty minutes into it, I realized that there was no part of my hand or wrist available for more testing or swatching or spraying. 

I spent most of my time over in the makeup section and am excited about a few new products I got to see and hear about for the first time.

I ran into Kristen from Beauty Addict (What a dear - I was thrilled to finally get to spend some time chatting with her after only meeting her briefly a few times now) and Kristen Nelson Thibeault, VP of Business Development for Total Beauty right away. I think that they were both excited and a bit overwhelmed as well. We met up at dinner and drinks afterward, which Emrah Kovacoglu, CEO of Total Beauty, treated us to. Thank you Emrah! It was amazing to meet the brains behind Total Beauty. At dinner, I was also happy to catch up with Julia from All About the Pretty and Elke from The Beauty Blog Network and met some new beauty bloggers too.

Stay tuned for posts highlighting many of the products I discovered and got to try at the event.