CEW Beauty Product Demonstration.

As you are reading this, I am most likely on my way back into New York City to attend the much anticipated CEW (Cosmetic Executive Women) product demonstration. It is here that I will get to look at, feel, smell, and possibly even sample over 600+ beauty products.

cew_seal.jpgI attended this event three times before, but have not gone for, I think, at least three or four years. So I am really excited.  As the CEW organization has grown, so has the number of entries. I think that the first time I attended there was just over 200 products up for awards. Now, knowing the power that the CEW Award Winning seal means to consumers, brands are jumping to get into the mix. You see, CEW is an organization of over 4,000 women that are somehow in the cosmetic industry. So, we are in the know, and know what works, what doesn't, and it awards us the honor of voting on the very best of the best.

I will be back tomorrow and will let you know all about it. Stay tuned for product reviews of my standout favorites too.

To learn more about CEW, please visit them at



Beauty Duty for February 19th.


It is our duty to bring you this weeks best in beauty posts!

A Touch of Blusher
on how much people spend on cosmetics in Japan.

KRiSTOPHER reminds you to GO RED.

Lipstick, Powder 'n Paint shares the red carpet winners and losers at this years BAFTA Awards.

Makeup Moxie reviews Napoleon Perdis Barely Blushing lip and cheek stain.

Lianne at TheMakeupGirl is in LOVE with MAC Slimshines....

WE LOVE's own Celebrity Stylemaker - Mr. Paul Starr, was the makeup mastermind behind Lindsay Lohan's Marilyn Monroe spread in New York Magazine.


New Mascara Must-Try's.

There is a new push for new and innovative mascaras. Everyone wants to have the holy grail mascara - which really is not possible as lashes are so different. Mascara is an individual choice. Either way, there are quite a few mascaras on the market that are real must-haves.


  • Bourjois Volume Clubbing Mascara - long-lasting to last through the harshest of elements and hard core clubbing $17
  • CARGO Texas Lash Mascara - formulated with 3D polymers to wrap each lash making them as big as can be. $20
  • Clinique Lash Power Mascara - new 12-hour formula plumps lashes while leaving no clumps, smudges, or sowing of wear $14
  • CoverGirl LashBlast - makes lashes full thick, full of volume, and all without clumping, smudging or flaking at all $7.50
  • Guerlain LE 2 Mascara - a mascara with two sides and two brushes; one brush to coat and make lashes thick and full while the other brush is angles and smaller for precision application $35
  • Lancome High Definicils - with a soft, rubberized brush that feels almost flimsy, the application  could not be any smoother. The brush bends slightly as it moves up through lashes making them ultra long and defined $23
  • LORAC Visual Effects Mascara - packaged with a unique four sided applicator to separate, lengthen, thicken, and curl all in one $19.50
  • Smashbox Bionic Mascara - formula is positively charged with ions so the formula adheres to lashes in an almost magnetized way $19
Is there one mascara that really stands out to you? Or if you have tried one of these, let us know what you thought.