The Biggest and Best Beauty Counter!

Thanks to Total, while attending the CEW Product Demonstration, I was honored to be a member of the "VIP" press, which allowed me access to the demonstration one hour earlier then the rest of the "general" voters. This was amazing! Imagine, two HUGE banquet rooms with the longest beauty counters available. 600+ products, each with it's own little space and product demonstrator. I was in heaven to be able to just walk and look around the room before it was too crowded to get to the products themselves. 


The evening was crazy. I was almost immediately overwhelmed by the perfumes, and about twenty minutes into it, I realized that there was no part of my hand or wrist available for more testing or swatching or spraying. 

I spent most of my time over in the makeup section and am excited about a few new products I got to see and hear about for the first time.

I ran into Kristen from Beauty Addict (What a dear - I was thrilled to finally get to spend some time chatting with her after only meeting her briefly a few times now) and Kristen Nelson Thibeault, VP of Business Development for Total Beauty right away. I think that they were both excited and a bit overwhelmed as well. We met up at dinner and drinks afterward, which Emrah Kovacoglu, CEO of Total Beauty, treated us to. Thank you Emrah! It was amazing to meet the brains behind Total Beauty. At dinner, I was also happy to catch up with Julia from All About the Pretty and Elke from The Beauty Blog Network and met some new beauty bloggers too.

Stay tuned for posts highlighting many of the products I discovered and got to try at the event.


CEW Beauty Product Demonstration.

As you are reading this, I am most likely on my way back into New York City to attend the much anticipated CEW (Cosmetic Executive Women) product demonstration. It is here that I will get to look at, feel, smell, and possibly even sample over 600+ beauty products.

cew_seal.jpgI attended this event three times before, but have not gone for, I think, at least three or four years. So I am really excited.  As the CEW organization has grown, so has the number of entries. I think that the first time I attended there was just over 200 products up for awards. Now, knowing the power that the CEW Award Winning seal means to consumers, brands are jumping to get into the mix. You see, CEW is an organization of over 4,000 women that are somehow in the cosmetic industry. So, we are in the know, and know what works, what doesn't, and it awards us the honor of voting on the very best of the best.

I will be back tomorrow and will let you know all about it. Stay tuned for product reviews of my standout favorites too.

To learn more about CEW, please visit them at



Beauty Duty for February 19th.


It is our duty to bring you this weeks best in beauty posts!

A Touch of Blusher
on how much people spend on cosmetics in Japan.

KRiSTOPHER reminds you to GO RED.

Lipstick, Powder 'n Paint shares the red carpet winners and losers at this years BAFTA Awards.

Makeup Moxie reviews Napoleon Perdis Barely Blushing lip and cheek stain.

Lianne at TheMakeupGirl is in LOVE with MAC Slimshines....

WE LOVE's own Celebrity Stylemaker - Mr. Paul Starr, was the makeup mastermind behind Lindsay Lohan's Marilyn Monroe spread in New York Magazine.