Wednesday
Apr182007

Selling Beauty: Online through Video.

QVC has started to add some application videos next to it's most popular beauty products. I think it is a conceptual idea!

Watch this clip from QVC.com. It features Leslie Blodgett (creator of Bare Escentuals) telling us about one of her items, bareMinerals Natural Light.

I am sure it is just an experiment into how much it can boost a products sales. I think that it would definitely increase the number of sales, don't you?

The only other place I have seen this done is from the lovely Trish of Principessa Beauty. Here is that clip. She basically tells you about the product, as her products do not need application information.

What do you think? 

Wednesday
Apr182007

Eye Makeup Mistakes.

Mistakes.

Oh yes, we make them. And makeup mistakes. We make them too. Not the ones where we can simply wipe the mistake away. I am talking overall makeup mistakes.

bb.jpgBobbi Brown has drilled down the most 6 common eye makeup mistakes. for us, so hopefully, we won't keep making them over and over again.

Kaleidoscope eyes: Bright, shocking mismatched colors don't belong on the eyelid -- unless you're dressing as a clown for Halloween! Choose muted colors in the same family and blend them well.

Blush as shadow: Sweeping your blush color across your lids sounds like a useful time-saver (lots of makeup artists make this suggestion). I find that the rosy coloration of most blushes is wrong for the eye area and can cause eyes to appear red or pink. Instead, do the same one-color technique with shadow shades like toast or pale pink.

Unfinished liner: Lining only the outside half of the eye has a minimizing effect. You can choose to do only the top lid, but be sure to apply color all the way from the inside corner of the eye, continuing along the entire lash line to the outermost corner.

Shadow matching: It's almost never a good idea to match your eye shadow color to your eye color -- especially if you have blue or green eyes. Blue eyes look amazing with navy liner but disappear with blue shadow. In general, neutral colors that contrast with eye color work better.

Mascara clumps: It was the look in the 1960s, but it doesn't work today. The best way to achieve thick lashes is to do several thin coats of mascara. If you experience clumping, wipe the excess mascara from your brush with a tissue.

Also, be sure to check out Bobbi's newest eye makeup products, including that beautiful Surf & Sand Eye Palette, pictured above. 

 

Tuesday
Apr172007

Shimmering Tones.

clinique_bronzer.jpgThat sounds nice doesn't it? Shimmering tones, as in a bronzer for your face.

Clinique has the prettiest palette of bronzers just on the shelves for fresh summer picking! These checkered palettes of illumiating powders come in an array of rdiant bronzed tones, which give skin the prettiest, radiant and sheer sheen.

Shimmering Tones Powder ($28.50) is available in Golden Bronze, Blushig Bronze, Peach Bronze, and Bare Bronze.

Check out these beautiful bronzers and the rest of their Summer Highlights Colour Collection at your favorite Clinique counter now. It is a limited edition!