Another Great Marketing Ploy or Is This Stuff the New Fountain of Youth?

The search for the fountain of youth continues...

boots.jpgI have been seeing this on my local news all day. Supposedly women are calling and e-mailing local television stations to find out where to get the Number Seven Cream. Well, the cream is actually a serum, from Best Selling UK Beauty Brand Boots.

Boots recently launched in the United States, and the PR people have certainly done a great job of getting this "anti-aging miracle serum" out there.

From what I hear locally, it is selling out at Target. So is this just great marketing? Public Relations? Or does this serum really work?

You know I will definitely put it to the test as soon as I can get my hands on it.

First off, this serum carries a different name here in the United States. It is the Restore & Renew Beauty Serum. Here is the description from the Boots website. "Reveal younger looking, beautifully refined skin with this powerful blend of caring and skin restoring ingredients. Light and non-greasy, it glides on instantly softening and smoothing your skin. Then, with regular use, it works to renew your complexion, restoring radiance and helping to reduce the appearance of pores, fine lines and wrinkles in just 4 weeks. With concentrated levels of our unique antioxidant complex and skin-firming pro-retinol complex to boost and maintain skin's elasticity.
Created with Care. We've created this hypo-allergenic product using only ingredients we know and trust. It has been tried and tested by guests with even the most sensitive skin, so you'll know it will be good to yours. Dermatologically tested."

From the frenzy of it all, if you want to try this beauty out, you better run - not walk to your nearest CVS or Target, as that is the only place you will find it here in the US. You will find it for $21.99.


Self-Tanning Do's & Dont's.

I received some great self-tanning tips from New York City's SAVA Spas' owner Joanna Czech. This celebrated esthetician offers her self tanning Do's and Don'ts to achieve the perfect tan - the safe way!  

Now, the Kardashian Sisters are always glowing and you know you want to look like that too.

- Exfoliate Entire Body First concentrating on ankles, toes, fingers, elbows & knees
      Czech recommends: Nuxe Foaming Scrub
- Dry off completely
- Apply a small amount of product to avoid streaking. (Better to reapply than to over apply)
     Czech recommends: Lancome Flash Bronzer for the Body and Babor Self Tanning Lotion for the Body
- After applying to the sensitive areas (ankles, toes, fingers etc…), lightly brush over with a towel to remove excess product.
 - For the face, use a self tanner that is made for the face (Face products tend to have a lighter texture than ones for the body)
     Czech recommends: Babor Self Tanning Cream for the Face
- Wear loose, dark clothing afterwards


***Incase you mess up, have a tint remover for hair accessible (you can purchase in a beauty
supply store), they work well for quick removal
***If tanning for a certain event (ie. wedding, vacation, etc.), plan your tanning schedule
backwards from that date to be sure your sun-kissed look will be perfected in time!

- Don’t wait for the day before a big event to try self tanning. Each person reacts differently and turns a different color
- Avoid exfoliating with scrubs that contain essential oils as they may leave a film on skin.
- Don’t mix lotion with your self-tanner
- Don’t forget your ears
- Don’t exfoliate for 1 week after applying
- Don’t workout the day of application
- Don’t shower 6-8 hours after applying 

SAVA Spa regularly treats celebrities like Kyra Sedgwick, Uma Thurman, Sting, and more. SAVA Spa is located at 211 Pinehurst Ave.  New York, New York. If you are in the city or visiting soon and want to make a Spa visit part of your trip, call 212-543-0008 to book one of the fabulous treatments they offer.


Make Mom a Bubalina Beauty.

I am absolutely amazed at the amount of bath and body collections that are out there. There are so many that thinking about it too hard could make my head spin! Now, don't get me wrong, this is in no way a bad thing. It is just amazing that there are so many creative forces out there that stock our shelves with such wonderful goodies.

I am always happy when I find some beautiful beauties, like this from Bubalina Beauty.

bubalina.jpgI melted when I saw this set with Orange Blossom products. I so love anything to do with Orange. It is always so sweet and refreshing, so you can understand my excitement. In this lovely collection is an Orange Blossom Body Lotion, Orange Blossom Shower Gel, and a pair of exfoliating gloves to use with the Shower Gel for the ultimate Bubalina experience.

This Collection Gift Bag retails for $38 at Bubalina Beauty.

All of Bubalina's products only contain pure and superior ingredients, infused by natural extracts.

Don't you just love the Bubablina girls on the packaging? Too cute! I am sure any Mom would love these sets, too.