I was honored to be asked to be amongst 100 bloggers to unite against breast cancer with Ralph Lauren. There was no way I could say no to such a fabulous cause. As we embark upon the month of October, Breast Cancer Awareness month, this is the perfect time for us to come together and do all we can to support this wonderful cause.
Ralph Lauren and the Polo Ralph Lauren have been dedicated in the fight against breast cancer for over 20 years. Even though October is nationally known as Breast Cancer Awareness month as I noted above, Pink Pony is not just an “October” effort. Pink Pony is a year round effort that is run globally. Ralph Lauren galvanized the fashion industry when he took a stand against breast cancer in tribute to his friend, Nina Hyde, former editor of the Washington Post. He played a huge part in establishing the Fashion Targets Breast Cancer initiative, which has now raised over $40 million.
Ralph Lauren has continued his commitment by dedicating his polo player icon to the Pink Pony Campaign, which is his version of the “pink ribbon”. While the Pink Pony campaign was initially established with a focus soley on Breast Cancer, it has now expanded to include other cancers as well. The message of Pink Pony is unique as the campaign addresses the needs of those that need it most. The fund goes directly to those in need of quality cancer care.
2010 is very special as Ralph Lauren is celebrating its 10th Anniversary with the Pink Pony Fund of the Polo Ralph Lauren Foundation. In recognition of this milestone, there are many new exciting products available and initiatives to support. Not only are luxury products available for purchase, there will be a Pink Pony online public auction hosted by Charity Buzz, as well as text to donate campaign.
To get involved online through the auction, head on over to CharityBuzz.com starting tomorrow, October 1 through October 21 to get in on the fun. 100% of proceeds from the auction will benefit the Pink Pony Fund.
Another, very easy way to get involved is by testing in a donation. Join Polo Ralph Lauren’s worldwide initiative in the fight against cancer during the month of October and celebrate 10 years of the Pink Pony Campaign by texting PINK PONY to 501501 to automatically donate $10. (Standard message and data rates may apply.)
I have my eye on some of the beautiful Pink Pony products that are available for purchase at RalphLauren.com/PinkPony. The picture above is of my daughter Caci (from Teen Beauty) wearing a Black Pink Pony Polo. This particular shirt sells for $75.
You can check out all of the other bloggers that are uniting in the Pink Pony Campaign with Ralph Lauren over on Stylist.com.
I hope you can do what you can to support the campaign. I will be!