With more than 2,000 beauty insiders combing through 600 products from 350 brands, the Cosmetic Executive Women Product Demonstration is always the best way for those in the know to get their hands on the latest and greatest new innovations in beauty. I am so sad to have missed this event this year, as it is one of my favorite events of the year, but luckily some great trends were spotted, and I have all the info for you. The trends seen that you will soon see on all the beauty counters and in the beauty aisle:
Special Delivery - Makeup, skincare and even haircare products with special focus on the delivery systems, resulting in products that have enhanced efficiency and ease of application such as scrublets and applicators.
Complexion Perfection - Specialized primers, treatment, and foundations are combatting facial redness, dark spots, the signs of aging and other complexion challenges and leaving a luminous, natural finish.
Lashing Out - Mascaras continue to top the trend list, strengthening and lengthening lashes with built-in growth serums and enhancers.
Now, for the products, which just so happen to be up for a CEW Beauty Award this year, that fit into each category.
Zeno Heat Treat Blemish Prevention Treatment
All-in-one acne solution designed to both treat and prevent common types of acne. The Zeno Heat Treat Blemish Prevention Treatment has special lipid-dissolving and keratolytic action to unclog pores. Moisturizing agents sooth and hydrate face despite 1% salicylic acid. The vibrating, heated device drives molecular-size acne medication within the treatment into skin quickly and efficiently.
Ojon Volumizing Brush-On Mousse
Inspired by the strength and resilience of rainforest trees, Ojon Volumizing Brush-On Mousse is an innovative, lightweight mousse that features Peruvian amaranth and ojon elixir to help thicken and volumize fine, limp hair without weighing it down. The one-of-a-kind brush-on applicator allows for even distribution and a natural looking finish. It is ideal for targeting roots for buildable volume.
L’Oréal Paris Go 360˚ Clean Deep Exfoliating Scrub
L’Oréal Paris Go 360˚ Clean Deep Exfoliating Scrub is a new cleanser with a Scrublet™ for an extraordinary pore-by-pore daily cleansing experience, reaching deep into every pore, crevice and crease. The Scrublet™ - a flexible disc with 500 supple touch points - pops into and out of the custom-made bottle for convenient storage and comes complete with a suction cup to rest on bathroom tile.
CoverGirl and Olay Simply Ageless Serum Primer
CoverGirl's first-ever, age-defying serum primer with Olay Regenerist smoothes and firms skin’s appearance to create an ageless canvas for foundation application. The Olay Regenerist serum contains an Amino-Peptide Complex to improve skin texture and glycerin to hydrate and help firm skin’s appearance.
Benefit Cosmetics Porefessional
Benefit’s POREfessional PRO balm is the ultimate pore-mattifying power-primer for a pore-fect complexion. This lightweight, oil-free formula glides over skin for translucent coverage and primes skin to perfection, minimizing the appearance of pores. It can be used under or over makeup.
Clinique Even Better Clinical Dark Spot Corrector
The Clinique Even Better Clinical Dark Spot Corrector effectively helps fade the look of dark spots, age spots and discoloration due to aging, sun damage and acne scarring. Clinical trials prove this product has power, leading to a 53% improvement skin tone. It is ideal for all skin tones.
Lancôme Définicils Precious Cells High Definition Amplifying Mascara
Définicils Precious Cells Mascara is Lancôme’s first caring mascara, visibly regenerating lash condition for defined, stronger lashes. Its Lash Densifier Complex contains a precious plant cell extract that helps regenerate lash condition, resulting in less lash fall-out during makeup removal.
AVON SuperMagnify Mascara
This breakthrough formula reveals up to 49% more lashes and up to 6X the volume, leaving lashes looking magnified and multiplied. Designed with Avon’s MagnaSphere Complex, the formula contains bouncy spherical particles and a lipid-based conditioning emulsion, wrapping every lash.
FLIRT! It Curl Lash Curling Mascara
The super curvy brush of It Curl Mascara boosts lashes, giving a 144% increase in curl. The patent-pending CAT brush is the next generation in wire-wand applicators, building volume and curl for intense, amplified lashes. It features a uniquely engineered product-feed groove along the radius of its curved profile to hold additional product just like a reservoir!