“Every woman in the world believes, rightfully, that she has damaged hair,” said Bob McDonald, CEO of Procter & Gamble, in the below Cracking the Code on Bad Hair ABC Nightline segment that aired on Monday. Americans spend $6.7 billion dollars each year on hair care products, which is a growing market full of people looking to mend not only their damaged hair, but bad hair days…for good. McDonald even coined a new phrase, “Hair Gymnastics,” that describes sexy hair flips women do to show-off their brilliant movement and shine (and always seen in Pantene advertisements!).
Nightline visited the hair lab at P&G to investigate this quest for “good” hair, and focused on Pantene’s most recent science innovations with its current line-up of products. With more than 1,000 scientists and technical employees that work in P&G’s Research & Development department (they have more PhDs than the combined MIT, Berkeley and Stanford staff!!), this is where the science of healthy hair care begins.
Click here or on the Pantene image to go to the segment.
This is a fun segment to watch and see the work, research and science that goes into making this amazing line of hair products. I hope you enjoy it as much as I did.