This is huge beauty news for both the Estée Lauder companies and Smashbox Cosmetics. The Estée Lauder companies announced today that they will acquire indie beauty brand Smashbox Cosmetics this July.
Smashbox Cosmetics was founded in 1996 by brothers Dean and Davis Factor, great-grandsons of the makeup legend Max Factor. They were inspired by photo studio celebrities to create a unique makeup brand that met the highly demanding needs of a professional photo shoot. It has been a very successful brand being sold through it's own venues, beauty giant Sephora, QVC, beauty.com and high end department stores.