Every modern woman wants to know how to do her makeup quickly and how to get it to stay on. Bobbi Brown's new Long-Wear Eye Collection is the answer for us busy woman who has just a few minutes to do her makeup in the morning—and needs it to look good all day long. This collection has it all for the eyes; a Long-Wear Cream Shadow, Long-Wear Eye Pencil and a new Intensifying Long-Wear Mascara to make our eyes beautiful, and keep it that way all day long.
Long-Wear Cream Shadow - $24.00
Don’t be fooled by its creamy texture. This formula resists creasing and smearing—and looks flawless at day’s end. Bobbi’s Long-Wear Cream Shadows are made of a buildable formula that delivers rich color with a soft, velvety finish. Easily applied with fingers or a brush, these shadows stay on for up to 12 hours without transferring or creasing.
Now available in 5 new shades:
- Velvet Plum
- Cool Lilac
- Black Violet
- Smokey Topaz
- Berry Noir
Long-Wear Eye Pencil - $24.00
Bobbi’s new Long-Wear Eye Pencil is formulated with special polymers that melt at skin temperature, breaking it into a fluid line upon application for precise and transfer-resistant wear. The densely pigmented water-proof formula imparts a rich color on the lids that’s easy to apply, and stays put for 12 hours without fading.
Available in 6 shades:
- Black Navy
- Black Plum
Intensifying Long-Wear Mascara - $24.00
Bobbi's longest-lasting mascara not only delivers lush, thick lashes but also ultimate lash definition without smudging or clumping. A specially designed brush applicator fully coats each lash for maximum lengthening, curling and volume for up to 16 hours. Best of all? It removes easily with warm water.
To go along with the launch, Bobbi created this really fun video. Inspired by the idea that Bobbi’s Long-Wear Collection will take you from coffee to cocktails without a smudge, The Lonely Makeup Bag illustrates just how lost your makeup bag will be now that you no longer need touch-ups throughout the day.
The Long-Wear Eye Collection is available now at all Bobbi Brown counters and online at bobbibrown.com.