Bobbi Brown created the Pretty Powerful campaign to symbolize Bobbi's belief that all women possess natural beauty, and with the right tools, are empowered to a higher level of pretty.. Pretty Powerful, Pretty Amazing, Pretty Gorgeous.
In January of 2010, Bobbi Brown Cosmetics launched a campaign called Pretty Powerful. It featured photos and videos of real women. This campaign featured 20 women who became the faces of the campaign. This year, on August 1st, Bobbi introduced us to 30 more women in the Pretty Powerful 2.0 campaign.
In this years campaign, Bobbi Brown Cosmetics has captured all of the women in before/after photos, videos and testimonials, along with face tips and application charts where they will live on the website. I love seeing what real women use to get their look, don't you?
Also, Bobbi Brown is launching a new contest being called Tour of America. This contest asks women to upload their photos to be the face of their state. Those with the most votes and likes will be moved up to the top of the list. In mid-November, the person with the most votes will be the official face of their state, with all 50 states being represented. Out of all these, Bobbi will choose a winner from the top 50 to fly to New York for a Bobbi Brown Master Class - quite dream come true.
Be sure to check out the Pretty Powerful 2.0 campaign online at http://prettypowerful.bobbibrowncosmetics.com. The contest details are there too, just be sure to click on the "Be Bobbi's Next Pretty Powerful Face" button.