Last week, COVERGIRL gave a quick look at their latest commercial starring Katy Perry for their newest collection called #instaGLAM that will be hitting stores in late May and early June. The collection was inspired by the need to look picture picture in an instant and the products both look and sound amazing. I was lucky enough to get some details!
"COVERGIRL’s new #instaGLAM Collection is inspired by generation NOW. We are living in an insta-era with millennials wanting to look picture perfect 24/7, while experimenting with the latest beauty trends. The #instaGLAM Collection empowers women to create like - worthy beauty looks so they can be ready in a snap."
Check out Katy Perry in the commercial, then check out the instaGLAM Collection details below.
The COVERGIRL instaGLAM Collection includes:
Ready, Set Gorgeous Foundation
Ready, Set Gorgeous Powder
Ready, Set Gorgeous Concealer
Do-it-all makeup that's insta-natural, insta-shine free, insta-lasting and insta-gorgeous!
Colorlicious Lip Gloss - 13 Shades
Insta-rich color so dripping with shine it makes everything you say, juicy.
Bombshell Curvaceous Mascara
Insta-volume and insta-dark intensity, now comes with flirty, sexy curves that last all day.
XL Nail Gel - 9 shades
Insta-plump, insta-hi shine that makes salon nails gelous!
As everyone loves to look flawless in photos, I think the Ready, Set Gorgeous products will help to perfect our faces in a flash. At first I wondered how this foundation would be seeing as it is in a tube and those tend to be more of a tinted moisturizer like product, but you can never tell. I did just read a report that Ready, Set Gorgeous Foundation did drives sales up for COVERGIRL overseas so I am thinking this is going to be a really good foundation. Being the lip gloss loving girl that I am, I am super excited for the Colorlicious Lip Gloss. COVERGIRL has needed an updated lip gloss for quite some time and who better than Katy to be the one to launch it! I am also really excited for the XL Nail Gel - those colors are amazing for summer and I can't wait to try the formula.
To see what makeup Katy is wearing in the commercial and ads, I have them all in Celeb Looks. Click on the looks below to see them and the products used.
The COVERGIRL #instaGLAM collection will be available at your favorite drugstore and mass retailer at the end of May or beginning of June. The information should be up on covergirl.com soon. More info is always coming out of COVERGIRL's tumblr page too.