Estée Lauder first introduced the concept of long-wearing makeup in 1997 with Double Wear Stay-in-Place Makeup SPF 10, a liquid foundation whose purpose was to keep pace with the modern woman’s active, on-the-go lifestyle. More than a decade later, thanks to new advanced technologies and forward-thinking innovation, Estée Lauder has grown the Double Wear promise of long wear into a franchise of long-wearing products for face, eyes and lips. It's latest addition to join the Double Wear lineup is this Mineral Rich Loose Powder Makeup.
Light as air and extremely comfortable, this mineral-rich, long-wearing loose powder delivers smooth, even, flawless looking skin that stays fresh and looks natural even through nonstop activity for up to 12 hours! It stays put through heat, sweat and humidity. With an SPF of 12, this Double Wear pulls double duty as well.
The loose powder makeup’s soft focus, skin perfecting Retexturing Effex mineral-rich formula gives skin an ultra-flawless, semi-matte finish. Light-scattering, mineralized properties help disguise unevenness, blemishes and imperfections, while a special blend of finely milled pigments and softly crushed minerals create a smooth, even surface and soft, subtle radiance without shine.
Double Wear Mineral Rich Loose Powder Makeup comes in six shades that are sure to match most skin tones. It sells for $34.00 and is available right now at all Estée Lauder counters and at esteelauder.com.