Flirt! Cosmetics, sold exclusively through Kohl's department stores, is launching a new mascara today. It Curl is their latest innovation with a patent pending brush to add volume and curl - just what every "It Girl" wants.
Flirt! says that according to clinical testing, when using It Curl, lashes' curl was increased by 144% immediately and volumized by 111%. That's what I like to hear. The bigger, the bolder, the better, in my opinion.
When testing It Curl, it took just two simple coats to give me the lashes I crave. I'm not sure if it was the brush or the lasting hold the formula gives, because my lashes stayed curled almost too much. For those that do not have stick straight lashes, you can skip the lash curler with this one. It's that effective.
It Curl is available today at Kohl's website and in store. The regular selling price is $14.00, but the web is telling me that this beauty is currently on sale for $10.99.