Happy 40th Birthday Maybelline Great Lash!

Can you believe that Maybelline New York Great Lash Mascara ($6.99) has stood the true test of time and has been front and center on the beauty shelves for 40 years now? I am sure it will be here 40 more years as every 1.7 seconds, another tube of Great Lash is sold. Wow. Well, Happy Birthday icon!

In celebration of its 40th Birthday, Maybelline has partnered with three celebrated fashion designers - Max Azria, Tracy Reese and Vivienne Tam - to create a limited edition collection.


This Maybelline limited edition collection is exclusively available at Target stores and online at Target.com.