One of my favorite mass brands is NYC New York Color. I've always been impressed by the quality of the products especially at the price point — the products are all under $5! Demi Lovato is the latest famous face to partner with the brand (I think it is their first celeb partnership) and together they have created a capsule collection named just for her: Lovatics by Demi Lovato.
Lovatics by Demi Lovato features an amazing 12-pan eyeshadow palette that goes the distance, an eyebrow pencil to help frame those peepers, a mascara that wows the lashes with up to 11X the volume and a really unique lip and cheek tint. Take a look at it all.
Lovatics by Demi Eyeshadow Palette - $4.99
This 12 pan eyeshadow palette features 12 nude shades that rivals any of the big guys at a price that is easy on the pocketbook. The shades range from matte to shimmer and light to dark with everything you need to create an everyday nude and natural look to a more smokey natural look. There are even shades that are good for lining and some with a bit of glitter in them. They are pretty well pigmented and last well. I highly recommend wearing them over an eyeshadow primer like Urban Decay Primer Potion or Too Faced Shadow Insurance.
Lovatics by Demi Volume & Length Mascara - $4.99
I could not find this mascara anywhere so it really must be a hot seller! It promises up to 11X more volume and up to 64% more length. The brush is a Dual-Fiber Brush with both small and rigid bristles to catch and reveal even the smallest of lashes, while long and flexible bristles instantly pump up the volume of lashes. The formula is enriched with beeswax and specialty waxes to enhance and build volume. It comes in black.
Lovatics by Demi Eyebrow Liner - $1.99
This eyebrow eyeliner gets the job of grooming brows into place done! With a creamy pencil on one end and a stiff brush on the other, it's all you need to shape, fill in and define. The liner stays put too. This eyebrow liner comes in Medium Brown and Dark Brown.
Lovatics by Demi Lip and Cheek Tint - $3.99
With a unique see-through texture and color, you simply need two strokes of this Lip and Cheek Tint on the apple of your cheek to give them a pop of color. I like to apply it with my fingertips and blend out with a beautyblender. For lips, you need to add more coats to build up a more bold and sexy look. I like to top it off with a little bit of gloss because these are almost like stains. This comes in four shades: Cheeky Pink, Cheeky Red, Cheeky Strawberry, Cheeky Berry.
Look for the limited edition Lovatics by Demi Lovato for NYC New York Color collection right now at Target and Walmart.