This season, M·A·C is celebrating (can't wait to celebrate the MAC Holiday 2011 collection) its most epic casting call ever with it's new M·A·C Me Over! collection that launches August 25th.The casting call was a long sweeping search that went far beyond the superficial.
You see, they were looking for the essence of what makes M·A·C people beautiful and the online contest ensued. Thousands of hopefuls submitted a photo or videofinished this statement: M·A·C Me Over! because.... M·A·C said they found them magnificent, interesting, sometimes chic, and always unique! James Gager, Senior Vice President, Creative Director for M∙A∙C, picked six stars that best express the M·A·C Me Over! Motto – Style, Heart and Soul – to be the face of M·A·C Fall Colour around the world.
Whether boy, girl, black, white, 18 or 80, each will be emblematic of one of our three different Fall looks:M·A·C Basics, featuring Artists’ favourite Nudes and Pinks, including old favourites and new limited-life shades; the other two go bold, one with trend-based shades while the second plays it cool-toned, style-forward. AND there are fabulous user-friendly brushes: a new 211 Pointed Liner Brush as well as a limited-time bring back, the 226 Small Tapered Blending Brush.
Check out the behind the scenes footage of the winners and watch the collection literally come to life through them.
M·A·C Me Over! is the style, heart and soul of who we are!
Next week, I will bring you a complete rundown of the collection, so be on the look out for that.