I'll be honest. I have not had the best of luck when it comes to Maybelline and their mascaras. While I tend to gravitate toward more luxury mascara, I also cannot deny my love for the drugstore likes of L'Oreal Voluminous or COVERGIRL LashBlast. I was anxious to give this new Volum' Express One by One Mascara a good 'ole try.
At first glance, the brush is similar, but different. It is made of a variety of lengths of rubber bristles, that taper on each end. What does this do? It actually helps to make application easier when defining each lash. It does define each lash, while plumping them up a bit, individually. I normally go for full on volume long lashes, so it is for those with either very full lashes to being with, or those wanting a defined, more natural look. For this I understand the One by One in the name, but not the Volum' Express, as I don't get what I normally expect in a volume formula.
The mascara does apply with ease and stays pliable, but almost too pliable. If I wore my glasses or touched my lashes while wearing, I did get a bit of flakes falling under my eyes.
All in all, this mascara is not bad, but it is not what I would call good for me either. I really wish I could have a better opinion of the Maybelline line of mascaras, but they just have not worked for me overall.
Volum' Express One by One Mascara is available in drugstores and mass retailers now for a suggested retail price of $8.15.