How sexy can a brand be? Really - when I look at all of the brand new beauties that Purple Lab NYC will debut on HSN in just ten short days, sexy and fun is what comes to mind. With names like Luvah, No Panty Lines, Kitty Pole Dancer, After Dark, Silk Sheets and names that only get better, there is no doubt that sexy comes to your mind too.

Not only are the products fun, they are functional as each is packed with powerhouse ingredients for some double-duty beauty. For instance, Huge Lips Skinny Hips, their first product, is filled with lip plumpers and Hoodia, the natural appetite suppressant. (Before I forget, see below for your chance to win one of you very own!) Another one of their products called Cheek Implants, is full of collagen and hyaluronic acid.

Here is a complete rundown of the entire Purple Lab NYC line:

• Cheek Implants - Cream Blush
• Huge Lips Skinny Hips - Lip Plumping Lipgloss
• Lashionista/Modelista - Mascara & Liquid Eyeliner Duo
• Luvah - Lip Stain & Lip Gloss Duo
• Luxury Squared - Concealer & Highlighter Duo
• Silk Sheets - Luxe Foundation

To learn more and purchase some of your own sexy makeup from Purple Lab NYC, be sure to check out their sleek website and tune into HSN on February 18th, where creatrix Karen Robinovitz will be on air with the entire line.

Now, for your chance to win your very own tube of Huge Lips Skinny Hips in No Panty Lines, simply leave a comment on this post with your favorite Purple Lab NYC shade name. Not to be confused with product name, you will have to head on over to their website to check out a product and then the shade names. One random comment will be chosen after 11:59 PM on February 15th, 2010, when the contest closes. Be sure to leave an e-mail address where specified in the comment form (only I will see this), as you will have just 72 hours from being notified to respond in order to claim your prize. Open to US residents only, aged 18 years and older. Only one entry per e-mail address please. Please note that comments will not be visible until the giveaway is over to keep everything fair and square.

*Prize donated by brand, exclusively for this giveaway. We would like to thank them for their sponsorship and support of this giveaway.