I went on a major shopping spree on Saturday, and when I heard of this fun little game that Neiman Marcus was hosting where I could walk away with a great little beauty gift and have a chance at a HUGE $2500 shopping spree, I knew I had to play.
All I had to do was download the SCVNGR app on my iPhone (which is available for Android too) and go Neiman Marcus and check in, do a few challenges, and the reward was mine.
Here are all the details:
Neiman Marcus has partnered with SCVNGR, the geo-location application, to allow customers to win rewards like a makeover and eyeliner from Le Metier de Beaute and a chance to win a $2,500 shopping spree! The promotion runs through April 10 , 2011 at all 41 Neiman Marcus locations.
Here’s how it works:
- Download the FREE SCVNGR app at the Android Market or the Apple App Store onto a Smartphone
- Upon downloading the SCVNGR app customers will be asked a series of questions that can only be answered by completing interactive tasks within a full-line Neiman Marcus store.
- The SCVNGR mobile challenge is divided into three distinctive tiers, after successful completion of each tier the customer is rewarded with a gift from the Neiman Marcus store.
“We are delighted to introduce this new mobile challenge and are excited about engaging our customer in-store. The partnership with SCVNGR is a sample of the mobile and digital based customer programs we hope to extend in the future,” said Wanda Gierhart, Chief Marketing Officer, Neiman Marcus Group.
The interactive SCVNGR game debuts during Neiman Marcus’ Big Night Out – an event designed to offer looks from Dress Collections for prom, spring formals, and every celebration on your spring social calendar.
“This partnership is a great example of how a luxury brand like Neiman Marcus can be an innovative leader in the retail industry by leveraging SCVNGR's social game layer," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "The "Big Night Out" campaign creates stronger community engagement and a memorable shopping experience for customers."
I wish I could have gotten to the next reward level, alas the AT&T coverage in the Natick Neiman Marcus was horrible, and it took me over a half an hour to reach the first level and grab my Le Metier de Beaute eyeliner. I would have loved a makeover too, but I needed to schedule an appointment when a LMDB artist would be there. If anyone gets further with the challenge, let me know what other fun rewards you grabbed.