Monday
May242010

MAC Has Gone Mobile!

 

Are you addicted to your mobile phone? Do you use it for just about everything life related? I know I do and I am in love with my iPhone. I use it for shopping, socializing, texting e-mail, and the occasional phone call even - ha! I love applications and specific mobile sites. One of my favorite websites, MAC Cosmetics has just announced it fully formed mobile platform.

The MAC mobile site is now fully accessible via a mobile device by visiting: http://m.maccosmetics.com.

Some of the features of the mobile site include:

· Access to the latest M.A.C Collections, all product categories, discontinued ‘Goodbyes’ and Gift cards for purchases on-the-go

·A Bestseller’s page and comprehensive Search from every page for super easy and speedy access to M.A.C most popular shades

·A Store Finder to search M.A.C Pro, Retail and Department store locations, with maps and click-to-call functionality

·11 Artists in Action How-to videos, bios on all M.A.C Senior Artists, the latest Artist Faves and the chance to Email an Artist for tips

·Access to your My M.A.C account for reordering past purchases, order tracking, saving your Favorites and managing your address book, credit cards etc

·Social sharing allowing visitors to suggest products to their social network via Facebook, Twitter and more

·Email sign-up page to opt-in for alerts and updates on all M.A.C news and views

·Click to call M.A.C’s 24/7 customer service team for product recommendations and advice and phone ordering

 

ow our website is fully accessible via mobile device.  Simply visit: http://m.maccosmetics.com

 

m.maccosmetics.com features will include:

·         Access to the latest M.A.C Collections, all product categories, discontinued ‘Goodbyes’ and Gift cards for purchases on-the-go

·         A Bestseller’s page and comprehensive Search from every page for super easy and speedy access to M.A.C most popular shades

·         A Store Finder to search M.A.C Pro, Retail and Department store locations, with maps and click-to-call functionality

·         11 Artists in Action How-to videos, bios on all M.A.C Senior Artists, the latest Artist Faves and the chance to Email an Artist for tips

·         Access to your My M.A.C account for reordering past purchases, order tracking, saving your Favorites and managing your address book, credit cards etc

·         Social sharing allowing visitors to suggest products to their social network via Facebook, Twitter and more

·         Email sign-up page to opt-in for alerts and updates on all M.A.C news and views

·         Click to call M.A.C’s 24/7 customer service team for product recommendations and advice and phone ordering

 

Thursday
May202010

Time to Vote in the Sheer Blonde Entourage John Freida and Natasha Bedingfield Contest.

 

Hopefully you remember the great concert with Natasha Bedingfield I raved about with John Freida celebrating Blondes.

In case you forgot, over the past two months, the John Frieda team has invited all blondes to audition to win the chance to perform on stage with Natasha Bedingfield at a concert on her tour.  Blondes were able to submit their audition videos to YouTube which have now been narrowed down to the lucky finalists.  Now it is time to vote for the winner.

Visit the John Frieda You Tube page to watch and vote for your favorite blonde!  All of the information can also be found on http://www.forblondesonly.com.

Here is a bit more about the Sheer Blonde Entourage from Natasha, herself.

Thursday
May202010

MAC Teams Up with Disney to Present Venomous Villains.

 

A very highly anticipated and most secretive collaboration was unveiled with a tease yesterday. MAC Cosmetics confirmed to WWD that they are collaborating with Disney for a collection called Venomous Villains.

"MAC Cosmetics is teaming up with Disney to create a limited edition color collection, intended to launch globally in late September in all MAC locations. The products will feature four Disney characters, on which the brand is keeping mum at the moment — although with a collection name of Venomous Villains, it is assumed that we’re not talking Donald Duck and Minnie Mouse here. Lipstick, powder, lip gloss and blush shades will be sold, ranging in price from $12 to $29.50." - WWD.

Here is the official Venomous Villains teaser from MAC.

From the video, I spy four Disney characters:

  • Cruella De Vil from 101 Dalmations (Her palette would be my first choice!)
  • The Queen from Snow White
  • Maleficent from Sleeping Beauty
  • Dr. Facilier from The Princess & the Frog

Hmm, what do you think? Do you agree with my guesses? I guess we will have to wait to find out in September.

Monday
May172010

Estée Lauder to Acquire Smashbox Cosmetics!

 

What great news for Estée Lauder and Smashbox Cosmetics. The Estée Lauder companies announced today that they will acquire Smashbox this July.

Here is all the pertinent information from the release:

"The Estée Lauder Companies Inc. (NYSE: EL) announced today that it has signed a definitive agreement to acquire Smashbox Beauty Cosmetics, Inc., a privately held, photo studio-inspired prestige cosmetics company based in Los Angeles, California.  The acquisition is expected to close in July 2010, subject to certain conditions, including regulatory approval. While terms of the deal were not disclosed, the Company said that the transaction is expected to be accretive to earnings in fiscal year 2011, before transaction and integration costs.

Smashbox Beauty Cosmetics was founded in 1996 by brothers Dean and Davis Factor, great-grandsons of the makeup legend Max Factor, who were inspired by photo studio celebrities to create a unique makeup brand that met the highly demanding needs of a professional photo shoot.  Since that time, Smashbox has established itself as a highly successful prestige cosmetics brand and a top performer in specialty channels.  Currently, the majority of Smashbox’s sales are based in North America .

William P. Lauder, Executive Chairman of The Estée Lauder Companies, said, “One of the enduring strengths of The Estée Lauder Companies is our ability to identify brands with unique positioning and nurture those brands to accelerate their momentum and realize their full growth potential.  The addition of Smashbox to our portfolio continues this 64-year legacy. We expect that with our strong cultural synergies and shared appreciation for family heritage, this will be a wonderful union.”

“Smashbox, like The Estée Lauder Companies, is a creativity-driven, consumer-inspired organization with great talent,” said Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies.  “Adding Smashbox to our portfolio of brands will help strengthen our presence in prestige specialty channels worldwide, increase our product offerings in this important category and enhance our capabilities in digital media and direct response television. We are energized by the promising momentum of Smashbox and believe the brand will help attract new and younger consumers to The Estée Lauder Companies all over the world.”

“The Estée Lauder Companies is the ideal home for Smashbox,” said Dean Factor, co-founder and Chief Executive Officer, Smashbox Beauty Cosmetics, Inc.  “The Company possesses the scale and vision to help transition Smashbox into its next phase of growth, and its track record of nurturing and growing prestige brands is second to none.  Moreover, we share a similar cultural heritage and dedication to consumer-inspired innovation and creativity.  We expect to benefit greatly from The Estée Lauder Companies’ extensive knowledge in product development, operational execution, and international marketing and distribution, and we look forward to the next great period of growth for the brand.”

“Smashbox is the leading Hollywood photo studio-inspired cosmetics brand with a devoted following and timeless appeal,” said John Demsey, Estée Lauder Companies’ Group President, responsible for the Estée Lauder, M•A•C, Tom Ford, Prescriptives, Bobbi Brown, Jo Malone, La Mer brands and after closing, Smashbox. “We are excited to be acquiring a uniquely positioned cosmetics brand with true talent well known for engaging consumers across prestige channels and in the digital media space. Smashbox fits perfectly within our DNA, and we look forward to continuing to delight our consumers together.” "

I wonder how Smashbox will grow within the Lauder brand? I can't wait to see.

Wednesday
May122010

LAVANILA and Sephora Kick Off the “Happy, Healthy Baby Search.” 

 

Committed to creating the world’s healthiest baby care products, LAVANILA Laboratories proudly announces the birth of its newest addition, the Healthy Baby Collection.  Launching exclusively in Sephora stores nationwide, this luxurious line will be the only in-store baby collection carried by the prestige beauty leader.

To celebrate the launch of the Healthy Baby collection, LAVANILA is teaming up with Sephora on a nationwide search to find the new face of their healthy baby collection.  The Happy, Healthy Baby Search will run from May 12th to June 1st and will be open to children 6 months to 4 years old. 

To kick off the search, LAVANILA will hold an open casting call in New York City at the Sephora Fifth Avenue store.  Parents are encouraged to bring their babies to the store from 2pm to 6pm on Friday, May 14th to meet the judges, get their babies’ entry photo taken and receive samples of the new Healthy Baby Collection. The first 50 parents to attend the casting call will receive a Sephora gift card with a mystery value worth up to $100.

Parents outside of the New York City area are invited to enter the contest at Sephora.com/win/healthybaby from May 12th to June 1st.  

The grand prize winner will receive an opportunity to be face of LAVANILA BABY, a three day/two night trip for mommy and baby to New York City, a professional photo shoot, two keepsake photos from the photo shoot, the entire Healthy Baby Collection and a $500 Sephora gift card.  Two runners-up will also receive the entire LAVANILA Healthy Baby Collection and a $300 Sephora gift card.