LAVANILA and Sephora Kick Off the “Happy, Healthy Baby Search.” 


Committed to creating the world’s healthiest baby care products, LAVANILA Laboratories proudly announces the birth of its newest addition, the Healthy Baby Collection.  Launching exclusively in Sephora stores nationwide, this luxurious line will be the only in-store baby collection carried by the prestige beauty leader.

To celebrate the launch of the Healthy Baby collection, LAVANILA is teaming up with Sephora on a nationwide search to find the new face of their healthy baby collection.  The Happy, Healthy Baby Search will run from May 12th to June 1st and will be open to children 6 months to 4 years old. 

To kick off the search, LAVANILA will hold an open casting call in New York City at the Sephora Fifth Avenue store.  Parents are encouraged to bring their babies to the store from 2pm to 6pm on Friday, May 14th to meet the judges, get their babies’ entry photo taken and receive samples of the new Healthy Baby Collection. The first 50 parents to attend the casting call will receive a Sephora gift card with a mystery value worth up to $100.

Parents outside of the New York City area are invited to enter the contest at from May 12th to June 1st.  

The grand prize winner will receive an opportunity to be face of LAVANILA BABY, a three day/two night trip for mommy and baby to New York City, a professional photo shoot, two keepsake photos from the photo shoot, the entire Healthy Baby Collection and a $500 Sephora gift card.  Two runners-up will also receive the entire LAVANILA Healthy Baby Collection and a $300 Sephora gift card.



Win a Day with Kim Kardashian by Helping Her Design a Rollerball for Her Fragrance.


I just got word of this very exciting contest and I had to share the news. Starting now and through next week, fans are invited to help Kim Kardashian and Sephora design the artwork for a limited edition version of her rollerball fragrance that will be sold in October to support breast cancer awareness.  The winning design will be on Sephora shelves nationwide!

10% of every sale of this limited edition rollerball will be donated to Young Survival Coalition, an international organization dedicated to the critical issues unique to young women and breast cancer. 

To enter, visit Kim’s site for more info. There you will be able to download the template, and then email the design to  Kim will be logging in to check out all the designs, pick her three faves, and then fans will choose who wins by voting on their favorite.

How fun! If you enter the contest, you must let us know.


Time to Vote in the FiFi Awards. 


Voting for the Fragrance Foundation’s FiFi Awards is now open! You know, the FiFi Awards is considered the equivalent to the "Oscars" for the fragrance world.

If you are a fan of fragrance, take a few minutes to vote now! To vote, you need to do the following:

  1. Visit
  2. Click on the large colorful graphic VOTE.
  3. Enter your information.  Be sure to enter your email address correctly as an activation email will be sent to you.  Enter the security code.  Click submit.
  4. A confirmation email will be sent to the email address submitted. Please check your inbox for an email from Balloting Staff - where you will find a link to the 2010 FiFi Awards voting site.
  5. Click on the link in the email you receive to proceed with the voting process.
  6. Vote by using the drop down menus. You have to vote in each category. 
  7. Once again enter the security code provided and submit.  When a list of your selections pops up you know your vote has counted.

Some of my favorites that are nominated include Very Hollywood Michael Kors Eau de Parfum, In Bloom by Reese Witherspoon for AVON, Flirt! Flowerific Perfume Spray, Jo Malone Vanilla & Anise, and Donna Karan Cashmere Mist.

Winners will be announced at this year’s FiFi Awards & Celebration on June 10th.


AMOREPACIFIC Giveaway on Lucky!


AMOREPACIFIC Moisture Bound Refreshing Hydra Gel is featured in the new issue of Lucky as part of their June Lucky Breaks. This perfect product for summer is featured as a giveaway right now.

Moisture Bound Refreshing Hydra-Gel, a light, oil-free moisturizer ideal for summer that contains ingredients to brighten and soothe.

100 winners will receive a moisturizer which is valued at $100 each, but you have to go on over to enter if you want a chance to win.


Taylor Swift is the Newest COVERGIRL!


COVERGIRL just announced their latest spokeswoman! 

Taylor Swift, the 20-year old, award-winning singer and songwriter has just finished shooting her first advertisements and will be representing a new line of luxury products for brand. I think it is a perfect choice for the brand. When I think of a celebrity who is clean and pure, what I have often thought of COVERGIRL, Taylor definitely fits the bill. I cannot wait to see what the new line of luxury products will be.

The ads featuring Taylor ,are scheduled to debut in January 2011, along with the launch of the new line. Taylor joins the ranks of Ellen DeGeneres, Rihanna, Queen Latifah, Drew Barrymore and Dania Ramirez as the newest face of the brand. 

What do you think of the pairing?