Tuesday
Apr032012

COVERGIRL Signs Two Olympic Hopefuls.

 

Brains, brawn and now beauty... I love this bit of news and am excited to share it, as COVERGIRL just announced the addition of two new fun and fearless faces!

U.S. Olympic hopefuls Jennifer Kessy (Women’s Beach Volleyball) and Marlen Esparza (Women’s Boxing) will rock their COVERGIRL as they compete in the London 2012 Olympic Games. How cool is that?


Beginning in late-May, Kessy and Esparza will appear in both print and tv ads for COVERGIRL. In the advertisements, Kessy and Esparza will show how powerful makeup can make you look and feel confident from the inside out.

Both will represent game-changing COVERGIRL products, LashBlast Volume and Outlast All-Day Lipcolor, which will be available in special, limited-edition packaging.


The COVERGIRL London 2012 Olympic Games, limited-edition products, which feature a specially designed Procter & Gamble (P&G) medallion encircling the trademark Olympic rings, will be available at mass retailers nationwide beginning in May.

Tuesday
Apr032012

Recycle and Be Rewarded! with Kiehl's.

 

A yearly tradition, Kiehl’s Since 1851 is celebrating the environment with a Limited Edition program designed to support environmental causes.

This year, the program is RECYCLE & BE REWARDED!, a Limited Edition Label Art series by “Friends of Kiehl’s,” in which 100% of net proceeds will benefit Recycle Across America™ (RAA).  Through this program, Kiehl’s will be donating $100,000 to RAA, a not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. www.recycleacrossamerica.org. The funds will be used to create 150,000 standardized recycling labels.

 
 
The Limited Edition Rare Earth Deep Pore Cleansing Masque series features Earth-inspired designs by socially conscious influencers, depicting their vision of social responsibility.  Celebrities Florence Welch, Mark Ruffalo, Rosario Dawson and Spike Lee have lent their time, passion, and creativity to Kiehl’s for this project.  The collection will be available in Kiehl’s stores and on Kiehls.com on April 3.
 
At the same time, Kiehl's is also re-introducing their Recycle and Be Rewarded! in-store recycling program.  Available only in Kiehl’s free-standing stores nationwide, this program allows customers to return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product.  Since 2009, Kiehl’s has recycled 500,000 bottles!

Monday
Apr022012

L'Oreal Paris and Julianna Margulies Launch Women of Worth 2012 Nominations.

 

L’Oréal Paris is proud to partner with brand spokesperson Julianna Margulies to unveil the opening of the Women of Worth awards’ 2012 nomination period. Now in its seventh year, Women of Worth has honored and celebrated 60 inspiring women who are making a difference in their communities.

Having personally met past Women of Worth honorees, I can say with full confidence that these ‘women of worth’ have dedicated their lives to helping others realize their worth every day,” said Julianna Margulies.
 
Inspired by the brand’s iconic slogan “Because You’re Worth It,” currently celebrating its 40th anniversary, the Women of Worth program seeks nominees who are bringing this philosophy to life through their commitment to a variety of relevant social causes.
 
Making strides and bringing attention to causes like bullying, nutrition in underserved communities and pediatric cancer, past honorees have dedicated themselves to conquering inadequacies at the local and national level, and empowered others in the community to take a stand.
 
The Women of Worth nomination period starts today and runs through May 31st, so if you know anyone who  deicates herself to volunteering and or other charitable efforts, head on over to womenofworth.com and L’Oréal Paris nominate them.

Ten motivational honorees will be chosen for their momentous contributions. Each honoree receives $10,000 for her charitable cause, and one National Honoree will be chosen via a public online vote to receive an additional $25,000 for her charity. All ten honorees will be recognized, and the National Honoree will be announced, at an awards ceremony and dinner hosted by Hearst Magazines and L'Oréal Paris in New York City.

Monday
Mar122012

Suave Professionals on Fashion Star.

 

Suave Professionals is the official hair sponsor for the new NBC series "Fashion Star". The show begins tonight and will feature Suave behind the scenes.

Suave Professionals Stylist Theodore Leaf and his team will help 14 hopeful fashion designers cultivate catwalk-worthy looks using salon-quality products from Suave.

To catch up on all the action, visit Suave Beauty on Facebook for weekly updates, behind-the-scenes sneak peeks, hair how-to's, exclusive content to win looks from the show and even products from the new Suave Professionals Keratin Infusion line.

Thursday
Mar012012

Natasha Poly for L’Oréal Paris.

 

L’Oréal Paris is pleased to announce Natasha Poly as the brand's latest spokesperson.

Natasha joins supermodels Doutzen Kroes, Claudia Schiffer and Liya Kebede, as well as international stars Gwen Stefani, Beyoncé Knowles and Jennifer Lopez representing L'Oréal Paris.

Natasha has appeared in fashion shows for more than 54 fashion houses, including leading international brands Jean Paul Gaultier, Yves Saint Laurent, Roberto Cavalli, Chanel and Valentino. She has been a Calvin Klein icon, a Victoria’s Secret angel, and in 2009, was named one of the top models “of the moment” by US Vogue.

"It’s not a coincidence that I’ve taken on this role with L’Oréal Paris. Before becoming a model, I dreamed of being a professional makeup artist! I’ve always loved cosmetics and I always need to have my L’Oréal Paris products backstage at fashion shows. Colour Riche Lipcolour and Elnett Satin Hairspray are iconic products for me, and I’m so excited to be representing them,” explains Natasha Poly.

Natasha has a magnetic beauty that has established her major presence on the fashion scene in just a few years. Stunningly beautiful, our new Russian icon has a glamorous, edgy sense of style, complemented by a striking personality. I am thrilled to welcome one of the world’s most talented super models who has truly made her outstanding destiny.”  –Cyril Chapuy, Global Brand President of L’Oréal Paris

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