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Monday
Jul252011

Nicki Minaj & Ricky Martin for M·A·C 2012 VIVA GLAM.

 

THE M·A·C AIDS FUND announces Nicki Minaj and Ricky Martin as its newest spokespersons to represent the 2012 VIVA GLAM campaign launching in February 2012. 

The two are on a set in Miami today shooting the campaign visuals with David La Chappelle.  Nicki and Ricky join a cadre of A-list talent representing the fund over the years including current spokesperson Lady Gaga.

To date the fund has raised $224 Million USD exclusively through the sale of its VIVA GLAM lip products donating 100 percent of the sale price to fight HIV/AIDS.

Saturday
Jun182011

P & G Beauty launches My Beauty Adviser Mobile App.

 

My Beauty Adviser is a new, free application for the iPhone and Android mobile platforms. P&G Beauty & Grooming brands Clairol, COVERGIRL, Olay and Pantene have joined forces to create a comprehensive, multi-faceted beauty application that provides consumers with an exclusive virtual beauty experience.

Developed by Densebrain, Inc., My Beauty Adviser boasts an advanced, intuitive and user-friendly interface to improve consumers’ shopping experience and simplify purchasing decisions. Upon launching the application, users can choose to explore products, complete a consultation or browse a free magazine.

“Our customers continue to tell us they need guidance to decide which beauty products to use and how to use them to get the look that they want,”  says Kevin Hochman, Marketing Director for Olay, Secret and Venus. “That’s why we created My Beauty Adviser - to help women find the best answers in a quick and fun way while on-the-go.  We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases and believe My Beauty Adviser accomplishes that goal.”

"My Beauty Advisor is a departure from the classic branded content feed; it provides truly relevant information to consumers in an easy to consume way that really connects with their needs," says Jonathan Glanz, Founder and Technical Director for Densebrain, Inc.

Explore Products

A browsing feature allows users to easily discover and learn about products, read and write reviews, and ultimately establish their ideal regimen among the cosmetic, skin and hair care categories. Users can explore by product line, name or category, by tapping through each page.

Voice and barcode scanning uses advanced technology for instant access to products and content within the application. Voice Scan will direct to magazine articles and help start the product search.  Users can also utilize the Barcode Scanner while shopping in retail aisles to instantly access product reviews and related articles.

Get Personalized Advice

My Beauty Adviser acts as a personal, handheld consultant that tailors a beauty recommendation to meet an individual’s needs. Users can complete consultations by answering questions about their skin and hair type, concerns and desired results. Once the consultation is complete, results reveal customized recommendations for products.  The more consultations one takes, the more personalized the resulting regimen can be.

Browse a Magazine

My Beauty Adviser Magazine is an educational tool that offers access to exclusive content from top beauty reporters and bloggers.  Updated monthly, My Beauty Adviser Magazine can help expand users’ knowledge of skin care, hair care and cosmetics via original articles, video tutorials and trend reports on new products as well as the trustworthy classics. Featured products are searchable within the application for more information, and readers can organically share their favorite articles and products via Facebook in just one tap. Users can be notified when a new issue is available, while an easy-to-navigate archive houses past editions.

Manage Product Selections

While exploring products, browsing a magazine or upon completing a consultation, My Beauty Adviser’s Beauty Bag helps users select products for their own personal, virtual beauty bank.  Products can be stored for quick access later from consultation results, searches and articles by simply dragging the product image into the Beauty Bag. 

My Beauty Adviser can be downloaded via the iTunes Application Store or at http://mba.densebrain.com/mba-admin/mobile.

Thursday
May192011

FLIRT! Cosmetics Backstage at the Billboard Music Awards.

 

Want to get in on all the action of what is happening backstage at this years Billboard Music Awrds? Then make sure you are tuning into FLIRT! Cosmetics very own @FLIRTItGirl on Twitter.

FLIRT! Cosmetics  just made the announcement and I bet a fun time will be held by all:

FLIRT! Cosmetics is excited to announce its participation at the exclusive Billboard Music Awards Backstage Creations gifting suite. This year the Billboards are back and better than ever, attracting the biggest names in the music industry!  FLIRT! will be in on the action with an exclusive Beauty Bar at the official gifting suite for the awards.

FLIRT! will let celeb attendees choose from a range of the brand’s most fun, most fabulous products at a “Mascara Bar”, “Lip Bar” and “Color Bar.” Your favorite artists will walk away with everything they need to get “red carpet ready” including product favorites like All That Lash Mascara, Dreamy Eyes Eyeshadow, Glamourazzi Lip Lacquer and Peek-a-Blush Cheek Color.

In addition to “gifting”, this year FLIRT! will also be “giving” back. FLIRT! Cosmetics is excited to partner with The Prom Fairy, a non-profit 100% volunteer run organization that is dedicated to promoting self-esteem and confidence in young women.  The celebrities who visit the Retreat at the awards will get to customize and create a full beauty look for a girl from the non-profit to assist with Graduation Day. For every FLIRT! gift bag taken by a celebrity backstage at the 2011 Billboard Music Awards, a gift will be given back to The Prom Fairy for the charity’s Prom Dress recipients. Through generous donations, The Prom Fairy provides new or gently used prom dresses, accessories, and hair and makeup, free of charge, to girls who can not acquire this on their own.

To get in on the fun, make sure to follow the FLIRT! beauty and style insider, the FLIRT! “It Girl” on Twitter at @FLIRTItGirl.

The FLIRT! “It Girl” will be live backstage at the gifting suite on Saturday, May 21st and Sunday, May 22nd.  The Billboard Music Awards airs on ABC on May 22nd

Sunday
May152011

Clinique Signs on Jenna Menard as Global Colour Artist.

 

Clinique let me in on their latest new last week and I am excited to share it with you.  They have signed on Makeup Artist, Jenna Menard as their Global Colour Artist.  This is a newly created position at Clinique and will amplify their color positioning, inspire new products and makeup techniques.


I can't wait to see what Jenna brings to the brand.  She’s such a talented makeup artist and said to be very personable.  Jenna will play an active role in creating digital content as well as work with their PR team, and the product development and marketing teams to help in their overall goal of strengthening them in the color cosmetics market.

Wednesday
May112011

Sofia Vergara is the Newest Face of COVERGIRL!

 

Actress, model, mother and star of “Modern Family,” Sofia Vergara, became the newest face of COVERGIRL cosmetics this morning.  The Emmy® nominated actress announced her partnership with COVERGIRL earlier today via her Twitter and Facebook pages.

Vergara is currently shooting her first advertising campaign for the brand, which will debut in January 2012.  Vergara joins the likes of Ellen DeGeneres, Taylor Swift, Queen Latifah, Dania Ramirez and Drew Barrymore as the latest COVERGIRL.

 

 

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