Zendaya Joins the COVERGIRL Squad!

I think Zendaya is one of the most beautiful, young, freshest faces out there today; I was thrilled to hear that she has partnered with COVERGIRL as the newest face of the brand. Zendaya made the announcement on her Instagram page today.

Zendaya Joins the COVERGIRL Squad!

Her first TV commercial will air during this years GRAMMYs and will feature a new line up of COVERGIRL products including Plumpify Mascara by LashBlast Pro, truNAKED Eyeshadow Palette and Liners, and Oh Sugar Lip Balm.

“I am so honored to join the company of a roster as celebrated and diverse as COVERGIRLs” says Zendaya.  “I can’t wait to share some of my own beauty tips with fans, and work alongside COVERGIRL to continue empowering girls and women to celebrate their individuality.”

Kendall Jenner is the New Face of Estee Lauder.

Teen model Kendall Jenner is the new face of iconic beauty brand Estee Lauder. The latest spokesperson took to twitter to make the announcement over the weekend. Read more here: esteelauder.com/kendall 

 

It's obvious that the brand is taking a bold, new direction with the hire. What once was thought of as a classic beauty brand for esteemed women is looking to cater to a younger demographic with their choice.

Lupita Nyong’o is Lancôme's New Brand Ambassadress.

Today, global beauty brand Lancôme announced that the stunning actress Lupita Nyong'o is their newest brand ambassadress.I adore the press photo release with the news and think she will make a great addition to the line. I can't wait to see what Lupita brings to the brand.

Here is the news release...

Maison Lancôme is delighted to announce Academy award winning actress Lupita Nyong’o as its new brand ambassadress.

With her instinctive and sophisticated talent and one of a kind beauty, both delicate and exuding strength, 31-year-old Lupita Nyong’o has taken the world by storm. She received an Academy Award® in the category of “Best Supporting Actress” for her moving portrayal of Patsey in Steve McQueen’s acclaimed film 12 Years a Slave–making her the fourth Academy Award® winning Lancôme ambassadress. Her performance also won her many other prestigious awards worldwide, including the Screen Actors Guild® Award, the Independent Spirit Award, NAACP Award, as well as the 2013 Hollywood Film Awards' "New Hollywood Award.”

Lupita Nyong’o, a recent graduate from the Yale School of Drama, has an eclectic artistic repertoire, having performed on stage as well as having directed the award-winning feature-length documentary, In My Genes, about the reality of living with albinism in Kenya. She was recently seen in the action thriller Non-Stop, opposite Liam Neeson and Julianne Moore. The Mexican-born, Kenyan actress is an outstanding example of a natural beauty. Confident and simply true to herself, she embraces life with freshness, citing happiness as the most attractive form of radiance.

"I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for  women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself,” confided Lupita Nyong’o. Joining Julia Roberts, Kate Winslet, Penélope Cruz, and the recently appointed young actress Lily Collins, Lupita Nyong’o will be seen this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman.” stated Françoise Lehmann, General Manager of Lancôme International. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”

Xavier Vey, President of Lancôme USA added, “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman.  Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women.  Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”