Katie Holmes is the First Celebrity Face for Bobbi Brown Cosmetics.

Just this morning, Bobbi Brown Cosmetics announced that Katie Holmes is the brand’s first-ever celebrity face. How exciting!

“Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” says Bobbi Brown, “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her.”

“Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” says Holmes, “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”

Look for Katie in print ads and on counter displays for the brand starting next spring.