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Saturday
Jun182011

P & G Beauty launches My Beauty Adviser Mobile App.

 

My Beauty Adviser is a new, free application for the iPhone and Android mobile platforms. P&G Beauty & Grooming brands Clairol, COVERGIRL, Olay and Pantene have joined forces to create a comprehensive, multi-faceted beauty application that provides consumers with an exclusive virtual beauty experience.

Developed by Densebrain, Inc., My Beauty Adviser boasts an advanced, intuitive and user-friendly interface to improve consumers’ shopping experience and simplify purchasing decisions. Upon launching the application, users can choose to explore products, complete a consultation or browse a free magazine.

“Our customers continue to tell us they need guidance to decide which beauty products to use and how to use them to get the look that they want,”  says Kevin Hochman, Marketing Director for Olay, Secret and Venus. “That’s why we created My Beauty Adviser - to help women find the best answers in a quick and fun way while on-the-go.  We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases and believe My Beauty Adviser accomplishes that goal.”

"My Beauty Advisor is a departure from the classic branded content feed; it provides truly relevant information to consumers in an easy to consume way that really connects with their needs," says Jonathan Glanz, Founder and Technical Director for Densebrain, Inc.

Explore Products

A browsing feature allows users to easily discover and learn about products, read and write reviews, and ultimately establish their ideal regimen among the cosmetic, skin and hair care categories. Users can explore by product line, name or category, by tapping through each page.

Voice and barcode scanning uses advanced technology for instant access to products and content within the application. Voice Scan will direct to magazine articles and help start the product search.  Users can also utilize the Barcode Scanner while shopping in retail aisles to instantly access product reviews and related articles.

Get Personalized Advice

My Beauty Adviser acts as a personal, handheld consultant that tailors a beauty recommendation to meet an individual’s needs. Users can complete consultations by answering questions about their skin and hair type, concerns and desired results. Once the consultation is complete, results reveal customized recommendations for products.  The more consultations one takes, the more personalized the resulting regimen can be.

Browse a Magazine

My Beauty Adviser Magazine is an educational tool that offers access to exclusive content from top beauty reporters and bloggers.  Updated monthly, My Beauty Adviser Magazine can help expand users’ knowledge of skin care, hair care and cosmetics via original articles, video tutorials and trend reports on new products as well as the trustworthy classics. Featured products are searchable within the application for more information, and readers can organically share their favorite articles and products via Facebook in just one tap. Users can be notified when a new issue is available, while an easy-to-navigate archive houses past editions.

Manage Product Selections

While exploring products, browsing a magazine or upon completing a consultation, My Beauty Adviser’s Beauty Bag helps users select products for their own personal, virtual beauty bank.  Products can be stored for quick access later from consultation results, searches and articles by simply dragging the product image into the Beauty Bag. 

My Beauty Adviser can be downloaded via the iTunes Application Store or at http://mba.densebrain.com/mba-admin/mobile.

Reader Comments (1)

Its definitely a great move while launching these kinds advisory programs via mobile applications which provides the customers relevant and perfect information regarding the products and beauty tips and ultimately improves the marketing campaign for the products.

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