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Wednesday
Apr072010

Pantene Announces Creation of World's First Reality TV Ad. 

 

Pantene is making a big change to their hair care line as they launch new customized hair care formulas. As the brand is reinventing themself, Pantene is looking for a new spokesperson - a REAL person to star in the first of it's kind reality TV ad. You could be just who they are looking for.

Here are all the details.

"As part of the unprecedented marketing support for the brand's reinvention, Pantene will put their products to the ultimate test live in the world's first reality hair ad. The game-changing advertising will air on May 25, 2010 on multiple channels including a major national network, as part of one of the hottest shows of the season.

One woman will be selected from the online casting call to put Pantene to the test on live TV and will appear in the first reality national advertising spot alongside Pantene's current spokesperson, Stacy London. She will also win the "Be the Rock Star You Are" experience from Bret Michaels, which will include tickets to one of his concerts this summer, first class airfare, a ride in Michaels' tour bus, and backstage passes.

From April 2nd through April 18th 2010, women will have the opportunity to tell Pantene why they should be the first reality hair star by uploading a video to www.pantene.com/realitystar. America will have the chance to vote on their favorite videos to help choose the winner and fan favorite videos will be chosen daily. All video submissions will be evaluated and 12 finalists will be flown to New York City for an in-person test shoot in May."

Log on to www.pantene.com/realitystar for all of the details and to enter.

As soon as I get my hands on some of the new Pantene, in it's customized formulas, I will be sure to tell you all about them.

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