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Be Fearlessly Fresh with Secret Mean Stinks.

Last year I told you about this amazing stand against bullying from Secret called Mean Stinks. This year, they are taking it a bit further with a larger campaign, a new product and some really fun ways to get involved to take a stand against bullying.


The latest U.S. Department of Justice report shows 30% of female students grades 6 – 12 were bullied at school or cyberbullied during the 2009 – 2010 school year, and Mean Stinks is committed to being part of the solution.

Secret wants to help bring an end to girl-to-girl bullying by inspiring girls to “gang up” around acts of good.  As I talked about last year, kids are mean, girls in particular.  I don't think a week goes by that I don't witness this horrific behavior happening, either right in front of me or on the internet. With so many things like Twitter, Facebook and Instagram, there is so much "mean" in front of me all the time.

Simply put, we need to change our thoughts and behavior. Secret is helping lead the way. Not only do they want to get the message across, they have taken one of their great products, Clinical Strength Deodorant, and made a new version for Mean Stinks. Secret Mean Stinks gives us a Clinical Strength product to help protect against the ‘stink’ caused by wetness and odor, while providing a way to ‘stick-up’ against what really stinks – BEING MEAN.  Secret will be donating $1 (up to $150,000) from the purchases of this new Mean Stinks Clinical Strength sold to Girls on the Run®, to fund their girl empowerment programming and help prevent mean behavior before it starts.

A super easy and fun way to get involved and bring awareness to the problem and the campaign is to take the Mean Stinks Pinky Swear. To take the Pinky Swear, just paint your pinky nail blue in a show of peace & solidarity to keep mean out of your group of friends before heading back to school. I have been wearing mine and everyone asks me about it. Already, a few of my friends are now sporting blue pinky nails too.

To find out even more and get involved in the Secret Mean Stinks campaign, join them over on the Mean Stinks Facebook page.

You can get Fearlessly Fresh right now on the P&G e-store or at your favorite drugstore starting next month.

References (3)

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    NFL is actually a single of the biggest sports in America. It has a major following.
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    Be Fearlessly Fresh with Secret Mean Stinks. - Teen Beauty - Beautiful Makeup Search: Beauty Blog, Makeup & Skin Care Reviews, Beauty Tips
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Reader Comments (14)

Such a great and effective campaign.
I LOVE this and have been following Mean Stinks on Facebook since last summer. I wish there were a way to get these Mean Stinks t-shirts to help spread awareness.
Bullying stinks and this looks good.
This campaign from Secret is so helpful. Thank you for the comment, Margaret O. !!!
Hi Pamela! Thanks for the comment! Let me see what I can find out about the T-Shirts. I think I read about them in a magazine, but I think they were being given away at an event. Let me check on that I'll come back here to let you know.
Thank you for the comment JasK. You are so right - bullying stinks!!!
ABSOLUTELY LOVE THIS, I was bullied from mean girls from the time I moved out to the country till the end of my second year of high school. Bullying is absolutely awful and I believe people need to see the long term effects that bullying has on people. For the longest time I was such an insecure person because of bullying and thankfully because of psychiatrist I now have the tools to move on and help others who need the help.
Bullies stink and this is such a great thing a secret is doing! I'm eager to learn more and see how I can help.
I have been bullied since middle school. I is hard to learn how to deal with the girls that are always mean. I am shy and pretty. I was a target. Not only do we need to learn how to stop it, we need to learn how to not be bullied. I wish it were easy and there was an easy answer.
Painting my pinky blue as soon as I get home! They should post the pinky swear at kids salons to get the message out!
Love the blue nails and the effort.
I am not ready to go back to school because of having to see the bullies. They get worse every year. I wish everyone would take the pledge. By the way, it's a great deodorant! I use Clinical Stenght too.
Thank you for bringing to light something that is so important.
I applaud this. I can't even imagine what it must be like to be in school nowadays. Bullying is out of control. In my day, there was one or two known bullies in each class. Now they seem to dominate. How does this happen? That's because we have grown to tolerant and are afraid to punish out children. Maybe I'm strict, but I don't believe in patting any type of bad behavior on the back.

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