Beyoncé to Turn Up the Heat as she Launches her First Fragrance in Union Square.

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In honor of her very first fragrance, Beyoncé is going to be turning up the "Heat" in Union Square. If you didn't already know, her new must-have fragrance is called Heat.

Heat is described as feminine and irresistible; the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach. At its heart, almond macaroon, sweet honeysuckle nectar and crème de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses.

Check it out, as she turns it up on February 2nd, where New Yorkers will catch the fever as Beyoncé celebrates the launch of her debut fragrance. The visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a

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Helena Rubinstein's New Fragrance, All You’ve Ever Wanted.

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Helena Rubinstein also recently launched a new fragrance, inspired by Demi Moore. It is called All You've Ever Wanted. It is said to be a captivating fragrance that embodies the magnetic sensuality of all that is the daring Demi Moore.

All You’ve Ever Wanted blends the enveloping sensuality of magnolia with carnal iris-cream, embellished by a touch of cedar extract, for an intensely feminine scent. The fragrance is housed in two distinct bottles which were created by internationally renowned designer Herve van der Straeten. The design channels the enrapturing elegance of the scent into an elegant, oval shaped bottle with a luxurious gold ring and structured, angular cap.

All You’ve Ever Wanted is available exclusively at Macy’s. The fragrance is available in a 1.7 oz. bottle for $60 and a 3.4 oz. bottle for $80. There is also a gift set available, a $96.00 Value for only $85.00. This 2-piece set includes a 1.7 oz. eau de parfum and a 1.0 oz eau de parfum.

Kim Kardashian and FusionBeauty to "Kiss Away Poverty".

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Thursday night, FusionBeauty kicked off their partnership with SEVEN BAR Foundation to "Kiss Away Poverty". The campaign was hosted byKim Kardashian at Sephora in Los Angeles.

The campaign aims to raise capital through the sale of FusionBeauty’s newly launched LipFusion products, one dollar from each sale will go directly to the SEVEN BAR Foundation, which helps women in the US living below the poverty line.

 

We can lend our hand by puckering up and purchasing a new LipFusion Infatuation gloss.

This new plumping lipgloss is available now at Sephora and Ulta for $29 each. Kim is applying La Lip Jolie, a sheer natural baby pink color, in the image above. Six universally flattering shades are available.