Elizabeth Arden New Flagship Store.
/The beautiful Catherine Zeta Jones cut the ribbon to the new Elizabeth Arden flagship store on 5th Avenue (691 Fifth Avenue) in New York City today.
I can't wait to visit.

Helping women 50+ look beautiful, feel confident, and embrace the age they’ve earned - with honest beauty advice that actually works.
Welcome to Beautiful Makeup Search, where beauty isn't about looking younger, it's about looking and feeling your very best at every age. For more than 25 years, I've been sharing honest reviews, real-world beauty tips, skincare discoveries, makeup favorites, and inspiration to help women navigate the ever-changing world of beauty with confidence. Whether you're searching for the perfect foundation for mature skin, effective skincare that delivers results, or simply a trusted voice who understands the joys and challenges of aging, you're in the right place. Here, we celebrate beauty without filters, embrace the age we've earned, and focus on what truly works, not what's trending.
— Teri Cosenzi, creator
The beautiful Catherine Zeta Jones cut the ribbon to the new Elizabeth Arden flagship store on 5th Avenue (691 Fifth Avenue) in New York City today.
I can't wait to visit.

I was asked by Elizabeth Arden and Glam to try out an innovative new foundation from Elizabeth Arden. I have not used liquid foundation in years until the past few months, where I have sort of fallen in love with it all over again.
This one, Intervene, is no exception. Intervene Liquid Foundation is made for maybe a bit "older" skin, with special ingredients such as Biodormin™ which helps to put a pause on aging signs.
Sort of embarrasing to take a photo of myself, especially wtihout makeup, but to get the true look of results, I thought it was important enough to bare the shame.
To read more about this great product and to see more about how I felt about, check out my full post over on Aging Fabulous.
This beautiful Shimmer Powder from Elizabeth Arden was probably overlooked, as it was part of their Everything Glows Holiday Collection. But this powder is stunningly beautiful pearl powder, that gives off just the right amount of shimmer to make - you guessed it - Everything Glow.
Apply Everything Glows Shimmer Powder with the super soft kabuki brush (included!) to everywhere - and anywhere - you want to softly shimmer. It is gorgeous on the top of cheekbones, and dusted where you might normally apply bronzer in the Summer.
Get radiant, for just $29.50 at your Elizabeth Arden Counter.