L’Oréal Introduces EverPure, a Sulfate-free Color Care System.

Last Summer when I was asked by L’Oréal to host a hair coloring party, I was given a few samples of a "TOP SECRET" product line. It was a shampoo and conditioner and all I knew is that it was made specifically for color treated hair. I was instantly in love and could not wait to find out more.

Alas, no one would tell me anything more about these wonderful products. Not anyone. And trust me, I tried. I did my best to try and pry the information out of the creative/marketing/and public relations team when I had breakfast with them back in September. I was told that I "would know" come January.

Well, they were right. When I saw the new line of hair care products on an end cap at CVS right after the Holiday's, I quickly ran over to the end of the aisle and opened the shampoo to take a sniff. THIS WAS IT! It was definitely worth the wait. Especially when I saw the different styling products that the line is also offering.

The entire line is called EverPure. It is a complete sulfate-free color care system that frees your hair from harsh sulfates, surfactants and salts, the culprits in most shampoos that can strip and dull your hair.

EverPure goes beyond UV filters and conditioning ingredients to give color-treated hair the special care it needs, as EverPure brings advanced technology and incredible color care for us hair coloring gals. In place of harsh ingredients, EverPure features an Anti-Fade System of shampoos and conditioners that protect and care for hair color each time you wash and condition. This helps in making beautiful, vibrant color last up to 32 washes. Adding even more to the collections are the EverPure conditioners and masques that uniquely feature both UVA and UVB filters to help protect hair from UV rays. In addition, a UV Protect Spray offers even more coverage and protection that and can be used on all hair types.

Check out the entire range of products.

• EverPure Moisture Shampoo
• EverPure Moisture Conditioner
• EverPure Leave-in Conditioner
• EverPure Restorative Masque
• EverPure Smooth Shampoo
• EverPure Smooth Conditioner
• EverPure Frizz Free Serum
• EverPure Deep Control Masque
• EverPure Volume Shampoo
• EverPure volume Conditioner
• EverPure UV protectant Spray

I use the Moisture Shampoo and Conditioner on a daily basis now. My hair is not only keeping its color, it looks and feels healthier. All while maintaining it's strength and shine. I can't wait to dive in and try more from the line. I am sure that the Frizz Free Serum will become a mainstay in my hair care arsenal as soon the warmer weather hits.

L’Oréal Paris EverPure Sulfate-Free Color Care Collection is available now at lorealparis.com and chain drug, food and mass market retailers nationwide for suggested retail prices of $6.99 and $8.99 for each product.

Win This: Kronos Phyx Overnight Hair Repair Masque.

So this, by far, is my favorite hair treatment product. I have mentioned Kronox Phyx Overnight Repair Masque countless of times between my blogs - and I cannot recommend it more. Now is your chance to enter to win your own bottle of Phyx. FULL SIZE! $105 retail value!

To enter, simply leave a comment below, telling me why are in need of some major hair repair. I will not be judging your comment, as a random winner will be selected. I just think this is a fun way to get to know each others hair care needs.

Contest Rules:
The contest will run through February 15, 2009 at 11:59 PM. Contest only open to the residents of the United States, aged 18 years and older. Only one entry per e-mail address. E-mail address must be valid in order to contact winner and receive shipping information. If winner does not respond to confirm within 48 hours of being contacted, a new winner will be chosen.

Good luck!

And to those who want to buy it and try it on your own, remember that I have a special promotion for you, where you can get 25% off all of the Kronos hair products on Glow.com. Simply enter the code "TERI" at checkout to receive the discount.

Pick of the Day: Kronos Hair Care K-Charge Discovery Kit.

Obsessed as I am with Kronos Phyx Hair Masque, I was anxious to try a bit more from the Kronos Hair Care line. The K-Charge Discovery Kit includes my fave Phyx, plus a few more products that were on the top of my "must try" list.

The K-Charge Discovery Kit includes:

K-Charge Volumizing Shampoo

 K-Charge Volumizing Conditioner

 Phyx Overnight Repair Masque

 Liquid Theory Conditioning Detangler

And it all comes packed neatly together in it's very own travel bag. The products are designed to work together to purify and condition the hair. The products do this with the Kronos patented t-sfere technology.

Kronos uses a patent-pending technology to optimize the penetration and performance of their formulations. Known as t-sfere technology, Kronos improves the permeation of active ingredients and helps the formulations to target specific key areas, resulting in a healthier scalp and more beautiful hair.

The end result is beautiful hair, free of frizz, but big on volume and shine.

I know you are intrigued and you want to try this right? Well, I have worked out a very special deal for you to receive 25% off all of the Kronos hair products on Glow.com. Simply enter the code "TERI" at checkout to receive the discount.

$55.00 Kronos K-Charge Discovery Kit

P.S. Keep a look out for a very special giveaway that I am getting all "fixed" up for you too.