More from M∙A∙C - Plush Lash & Lashes.

Attention M·A·C Cosmetic fans - right on the heels of Matte2 (Matte Squared) and Mattene, M·A·C is launching a new must-have mascara, Plush Lash and a makeover of their Lashes line.

Plush Lash ($11): Instantly plump up lashes for over-the-top voluptuous volume. Contains natural humectant sodium hyaluronate, pro vitamin B5 conditions the lash, while the vitamin E derivative acts as and antioxidant. The combination of waxes and film formers allow for super even and smooth application. Double “V” groove design and hollow, tightly interwoven filaments allow product to sit on top of the brush and in the feed grooves providing very good volumizing and quick building performance. Use flat side first to push lashes upward and curl. Separate and comb lashes with longer bristles.

Two shades: Plushblack (a deep black) and Brunette (a rich chocolate brown) will be available on October 5th at maccosmetics.com

And if you are looking for Lashes, then you will get them.  Acclaimed celebrity lash designer Christina Smith who has designed custom lashes for Hollywood leading ladies including Liza Minnelli, Kate Hudson, Hayden Panettiere and Gisele Bundchen, created 11 exclusive Lash styles with original, new features and streamlined packaging just for M·A·C.

NEW LASH FEATURES AND BENEFITS:
Color – M·A·C Lashes have a unique blend of black and brown natural hairs, so they blend more naturally with your own lashes. Great for even the fairest of lashes.
Clear Band – M·A·C Lashes feature a ground-breaking thin, clear band for easy application and flexibility.  Lashes can move, bend and blend.
Shorter Width – Say goodbye to trimming false lashes to fit. M·A·C's newly designed Lashes have a shorter width, so they fit comfortably to the length of your natural lash line.
Intentional Imperfection – No two lashes are the same or perfectly symmetrical. M·A·C created intentional imperfections in each lash design to create a more natural effect.
NEW LASH PACKAGING:
The new M·A·C Lashes are packaged in a unique white tray that holds the lashes around a circular post. The post is used for ease of identification, with the left lash on the left side, and the right lash on the right. The white inner tray slides into a clear outer case and locks into place for secure portability. In addition to beautifully displaying the lashes, the new case also allows for easy storage and reuse.
LASH CARE:
M·A·C Lashes will last through approximately 3-6 wears, with proper care. When removing from packaging or the lash line, gently lift one end and peel off slowly and carefully to keep LashesLashes intact. Store lashes in a cool, dry area as humidity or warm temperatures (often found in the bathroom) may compromise the curl of the lash.
Lash Styles, Pricing and Availability: M·A·C Lashes retail for $11.00 USD and will be available on counter OCTOBER 2007.
#30: Individual lashes. Three lengths available in one package for the ultimate customization.
#31: Natural style length with a wispy texture. Perfect for those who want fullness every day.
#32: Natural style length that includes a combination of lash bundles and individual hairs for a natural fullness.
#33: Natural style length. Separate lash bundles give a flirty fringe.
#34: Slightly more dramatic length. Wispy texture with winged corners.
#35: Slightly more dramatic in length. Separate lash bundles for fullness above the iris, which creates a wide-eyed look. (M․A․C Store Exclusive)
#36: A full lash favorite that creates a naturally dramatic look.
#37: Most dramatic length. Theses Lashes are the biggest, fullest and longest (M․A․C Store Exclusive)
#38: Natural style length with a wispy texture. This half lash adds subtle fullness to the outer corner of the eye (M․A․C Store Exclusive)
#39: For the lower lash line. Natural style length with a wispy texture. Perfect for those of us who want extra fullness for lower lashes (M․A․C Store Exclusive)
#40: For the lower lash line. Natural style length. Combines lash bundles and individual hairs. (M․A․C Store Exclusive)
M·A·C Lashes should be used with a safe lash adhesive. Try Duo Adhesive available on www.maccosmetics.com  for $8.

 

Viva Glam VI

The next addition to the M·A·C Cosmetics Viva Glam line is now available.

Viva Glam VI includes both a lipstick and gloss. And as prt of the promise, every cent of Viva Glam VI goes to the M·A·C AIDS Fund to support people living with HIV/AIDS.

I am a proud owner of each Viva Glam, and will be heading to the M·A·C counter to pick up these as well.

Viva Glam VI Lipstick is a warm terracotta-plum fusion shade with a subtle pear lustre. While the Viva Glam VI Lipgloss is a warm plum with multi-dimensional pearl and lot's and lot's of gloss. 

 

Each retails for $14 and is a must have fall item and must have for any M·A·C addict.

Backstage with MAC Cosmetics.

MAC makeup artists have been running around backstage at New York Fashion Week pretty feverishly. While they have been working hard, they have been nice enough to send me information on the makeup trends we will be seeing next Spring.

One of my favorite looks so far is that from the Luca Luca show, just on the runway yesterday.

MAC artist Tom  Pecheu was going for the seventies supermodel look. His inspiration? A young Jerry Hall.

Tom used bright Parrot blue eyeshadow on the eyelids, then covered the creases with a shimmery dark grey to give what he called "true sophistication."

There was an obvious lack of cheek color, which I personally think needed just a quick swipe of a nude pink.

To finish the look, model mouths were dabbed with N3 Lipstick - a putty-ish pink nude. 

The effect? A grown up in the eyes - and a tender young girl in the mouth.

 

Beautiful, and very wearable!