Lancome Celebrating Earth Day!

Lancôme just announced that the four Lancôme boutiques will be Carbonfree™ today, for Earth Day .

The cornerstone of the brand’s eco initiatives is a partnership with Carbonfund.org , a nonprofit organization dedicated to educating the public about climate change and offering straightforward options for climate impact reduction. Carbonfund.org enables individuals or organizations to go "Carbonfree™" by investing on their behalf in climate-friendly projects that involve renewable energy, energy efficiency and reforestation.

The Carbonfund.org team will be analyzing the “carbon footprint” of the boutiques and Lancôme will be making a donation to offset those footprints. Additionally, the Carbonfund.org team will work with the boutiques to find ways to further reduce their impact on the environment. Lancôme chose to work with Carbonfund.org as it is a respected name in the environmental field and has partnered with major organizations such as the Conservation Fund.

The decision to embark on a partnership with Carbonfund.org came about thanks to Lancôme’s newest spokesmodel, Elettra Rossellini Wiedemann.

Selling Beauty: Online through Video.

QVC has started to add some application videos next to it's most popular beauty products. I think it is a conceptual idea!

Watch this clip from QVC.com. It features Leslie Blodgett (creator of Bare Escentuals) telling us about one of her items, bareMinerals Natural Light.

I am sure it is just an experiment into how much it can boost a products sales. I think that it would definitely increase the number of sales, don't you?

The only other place I have seen this done is from the lovely Trish of Principessa Beauty. Here is that clip. She basically tells you about the product, as her products do not need application information.

What do you think? 

Eye Makeup Mistakes.

Mistakes.

Oh yes, we make them. And makeup mistakes. We make them too. Not the ones where we can simply wipe the mistake away. I am talking overall makeup mistakes.

Bobbi Brown has drilled down the most 6 common eye makeup mistakes. for us, so hopefully, we won't keep making them over and over again.

Kaleidoscope eyes: Bright, shocking mismatched colors don't belong on the eyelid -- unless you're dressing as a clown for Halloween! Choose muted colors in the same family and blend them well.

Blush as shadow: Sweeping your blush color across your lids sounds like a useful time-saver (lots of makeup artists make this suggestion). I find that the rosy coloration of most blushes is wrong for the eye area and can cause eyes to appear red or pink. Instead, do the same one-color technique with shadow shades like toast or pale pink.

Unfinished liner: Lining only the outside half of the eye has a minimizing effect. You can choose to do only the top lid, but be sure to apply color all the way from the inside corner of the eye, continuing along the entire lash line to the outermost corner.

Shadow matching: It's almost never a good idea to match your eye shadow color to your eye color -- especially if you have blue or green eyes. Blue eyes look amazing with navy liner but disappear with blue shadow. In general, neutral colors that contrast with eye color work better.

Mascara clumps: It was the look in the 1960s, but it doesn't work today. The best way to achieve thick lashes is to do several thin coats of mascara. If you experience clumping, wipe the excess mascara from your brush with a tissue.

Also, be sure to check out Bobbi's newest eye makeup products, including that beautiful Surf & Sand Eye Palette, pictured above.