MAKE UP FOR EVER Un-Retouched Ad Campaign.
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The beauty world is a buzz with the news of the first beauty ad that has gone to print un-retouched - on purpose. MAKE UP FOR EVER said that he goal of the campaign is to highlight that women can look flawless without being digitally enhanced – which is slowly becoming a trend in the industry.
What a better way to show this than with the brands HD Invisible Cover Foundation. This foundation provides results so flawless, that the skin does not need retouching even when photographed with a digital lens.




