CoverGirl and Olay Simply Ageless Foundation: Opening Instructions and Usage Tips.

I don't think I have ever received as many e-mails as I have before now than with the questions I have been receiving about Simply Ageless, the new foundation from CoverGirl and Olay. I told you about this foundation innovation just before the holidays and it seems as though many of you have purchased and have questions. The number one question I get is, "How do I open this?". So I went to CoverGirl and have the information for you right here. 

I have discovered not only how to open the compact itself, but found some great tips on how to use this as well.

First, to open the product. There are two parts to the compact. The top part, which contains the actual foundation, and the bottom part that contains the sponge.

The bottom simply flips open to obtain the sponge, and lets you keep it there when not in use.

To open the top part, you need to twist the large clear lid off of the jar. It only takes one turn and it will open. The lid might be on tight, but it will definitely open with not too much effort. Remember, righty-tighty, lefty-loosey: Turn it to the left to open, to the right to close.

To apply the foundation, simply smooth the sponge across the compact to blend the products together and apply. The white color will never ever change the color of the foundation. It is just the special process by which the products were made to work in conjunction with each other. If you want to see it in action, check out this video with CoverGirl Makeup Artist Molly Stern, as she uses a wedge sponge to apply it to a model. To get a softer more sheer finish, dampen the sponge with water before applying.

Ellen DeGeneres for CoverGirl/Olay Simply Ageless Foundation.

I am so proud of the choice of Ellen DeGeneres for CoverGirl and Olay. Her face will be the face for their new foundation called Simply Ageless. This is one foundation that I cannot wait to try.

Simply Ageless is a first of its kind anti-aging makeup that won’t settle into fine lines or wrinkles, for an amazingly polished finish. The breakthrough formula contains Olay Regenerist serum and stays suspended over fine lines, making imperfections seem to disappear while improving skin condition over time. The unique formula transforms from a cream to a liquid on contact with skin, creating an “invisible suspension system” that floats over the skin’s surface without gathering in wrinkles or fine lines. The formula glides across skin for an ultra fine layer of coverage.

Simply Ageless will come in an array of 13 shades and will sell for $13.99 at mass retailers. Sadly, we have to wait a few more weeks for this beauty, as it will not hit shelves until January.

Take a look at the ad and some behind the scenes footage with Ellen. How fun!

 

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