Breast Cancer Awareness Month is Here.

As probably know by now, October is Breast Cancer Awareness month.  One of the great supporters of BCA's efforts are The Estée Lauder Companies’.  Estée Lauder brands have created 20 products that give back to the Breast Cancer Research Foundation this year. 

 

 

This year, Estée Lauder is launching a bold and provocative campaign theme entitled: Connect. Communicate. Conquer.  Prevent Breast Cancer. One Woman at a Time.  Wear It. Share It. The Pink Ribbon. 

This new campaign draws its inspiration from Mrs. Estée Lauder’s “High-Touch” method of reaching consumers through “Telephone, Telegraph, Tell-A-Woman.” Their approach to conquering breast cancer reinterprets this powerful messaging into a philanthropic mission for today’s modern and fast-paced culture.

In celebration of this message, 10 influential bloggers took the pledge to conquer breast cancer by covering their naked breast with their right hand, illustrating this message. To see the blogger portraits, visit the campaign on their Facebook page, where you can also connect with BCA Pledge for exclusive content on Facebook, Tumblr. and Twitter.

The 20 fabulous beauty products that Estée Lauder has created for The Breast Cancer Research Foundation cover all beauty categories -- Skin care, Makeup, Fragrance and Hair care – and include products from brands such as La Mer, Bobbi Brown, Clinique, Jo Malone, Aveda, Bumble + Bumble, Lab Series, Origins and more.  Evelyn Lauder, Senior Corporate Vice President of The Estée Lauder Companies and Founder and Chairman of The Breast Cancer Research Foundation, along with celebrity spokesperson Elizabeth Hurley, have also designed special lip collections to raise funds. I have listed all of the products, with links in which to purchase them on the Breast Cancer Awareness 2010 page.

Beautiful Makeup Search Joins "100 Bloggers Unite Against Cancer" with Ralph Lauren.

I was honored to be asked to be amongst 100 bloggers to unite against breast cancer with Ralph Lauren. There was no way I could say no to such a fabulous cause.  As we embark upon the month of October, Breast Cancer Awareness month, this is the perfect time for us to come together and do all we can to support this wonderful cause.

Ralph Lauren and the Polo Ralph Lauren have been dedicated in the fight against breast cancer for over 20 years. Even though October is nationally known as Breast Cancer Awareness month as I noted above, Pink Pony is not just an “October” effort. Pink Pony is a year round effort that is run globally. Ralph Lauren galvanized the fashion industry when he took a stand against breast cancer in tribute to his friend, Nina Hyde, former editor of the Washington Post. He played a huge part in establishing the Fashion Targets Breast Cancer initiative, which has now raised over $40 million.

Ralph Lauren has continued his commitment by dedicating his polo player icon to the Pink Pony Campaign, which is his version of the “pink ribbon”.  While the Pink Pony campaign was initially established with a focus soley on Breast Cancer, it has now expanded to include other cancers as well.  The message of Pink Pony is unique as the campaign addresses the needs of those that need it most. The fund goes directly to those in need of quality cancer care.

2010 is very special as Ralph Lauren is celebrating its 10th Anniversary with the Pink Pony Fund of the Polo Ralph Lauren Foundation.  In recognition of this milestone, there are many new exciting products available and initiatives to support.  Not only are luxury products available for purchase, there will be a Pink Pony online public auction hosted by Charity Buzz, as well as text to donate campaign.

To get involved online through the auction, head on over to CharityBuzz.com starting tomorrow, October 1 through October 21 to get in on the fun. 100% of proceeds from the auction will benefit the Pink Pony Fund.

Another, very easy way to get involved is by testing in a donation. Join Polo Ralph Lauren’s worldwide initiative in the fight against cancer during the month of October and celebrate 10 years of the Pink Pony Campaign by texting PINK PONY to 501501 to automatically donate $10. (Standard message and data rates may apply.)

I have my eye on some of the beautiful Pink Pony products that are available for purchase at RalphLauren.com/PinkPony.  The picture above is of my daughter Caci (from Teen Beauty) wearing a Black Pink Pony Polo. This particular shirt sells for $75.

You can check out all of the other bloggers that are uniting in the Pink Pony Campaign with Ralph Lauren over on Stylist.com.

I hope you can do what you can to support the campaign. I will be!

Pink Products: Darphin Arovita C Energic Firming Cream.

This is another Breast Cancer Awareness entry, and one that I cannot wait to give a thorough test to. It is the Arovita C Energic Firming Cream from Darphin.

This invigorating, vitamin-enriched face cream that helps to firm and fortify the skin's natural resiliency to help correct the loss of elasticity in the face and neck.  Packed with vitamins, this cream will renew and protect fragile skin at the same time.

Darphin will donate $20.00 from each sale of Arovita C Energic Firming Cream during the month of October to The Breast Cancer Research Foundation.

Darphin products can be purchased online and select spas, Bergdorf Goodman, Space NK and bluemercury locations.

*I received this product as a press sample at a press event.