Benefit Longwear Powder Shadow.

The new Benefit Cosmetics color collection, with packaging inspired by the Art Deco design of the Golden Gate Bridge, includes a new product for the brand, a Longwear Powder Shadow.  A powder eyeshadow that comes in beautiful colors in a fabulous long-wearing formula? Yes, please!

These Longwear Powder Shadows are super silky soft and are highly pigmented so the colors are true. They apply with ease, blend to perfection and last all day. There are 12 shades in total with three finishes: matte, satin and sheen.

• Milk It! - Pearly White
• Call My Buff - Pale Shell
• Pinky Swear - Soft Matte Pink
• It's Complicated - Golden Peach
• Thanks a Latte - Golden Brown
• Pause for Applause - Soft Lilac
• Nude Swings - Soft Rose Gold
• Blingo! - Brilliant Silver
• Raincheck? - Smoky Amethyst
• Gilt-y Pleasure - Golden Sand
• Kiss Me, I'm Tipsy - Spiced Brown
• Quick, Look Busy - Matte Espresso

Benefit Cosmetics Longwear Powder Shadows sell for $20.00 each and are available at benefitcosmetics.com, Benefit Boutiques, Sephora and select Macy's stores.

Benefit Creaseless Cream Shadow.

Benefit Cosmetics is launching new color products with packaging inspired by the Art Deco design of San Franciso's famous Golden Gate Bridge. In case you didn't know, San Francisco is where Benefit was born and bred. The new color products include products for eyes, Creaseless Cream Shadow and Longwear Powder Shadow; and products for lips, Ultra Plush Lip Gloss and Hydra-Smooth Lip Color.

The award-winning Creaseless Cream Shadows are some of my favorite cream shadows ever. They are ultra smooth and apply like a dream. They don't budge once you put them on and they never ever crease.

They now come in ten shades, with seven of them new with this launch.

• Bikini-tini - Oyster Pink
• R.S.V.P. - Sparkling Champagne
• No Pressure! - Rich Fawn
• My Two Cents - Polished Copper
• Always a Bridesmaid - Pearly Lavender
• Blue My Mind - Arctic Blue
• Bronze Have More Fun - Antique Bronze
• Skinny Jeans - Pretty Pewter
• Holy Smokes! - Smoldering Charcoal

Benefit Creaseless Cream Shadows sell for $20.00 each and are available now at benefitcosmetics.com, Benefit Boutiques, Sephora and select Macy's.

Stay tuned for rundowns of the rest of the products in the new collection.

Make It Lash: PREVAGE Clinical Lash + Brow Enhancing Serum.

In my quest for bigger and better lashes, I just put Elizabeth Arden's PREVAGE Clinical Lash & Brow Enhancing Serum to the test. The newest addition to the PREVAGE family, this serum treats lash (and brow) breakage and brittleness.

PREVAGE Clinical Lash + Brow Enhancing Serum supports and enhances the look of lashes at all three stages of their life cycle. It provides key ingredients and conditioners to help maintain the healthiest looking lashes. Not only that, this serum actually helps to shield lashes from future damage.

Developed in partnership with the world renowned Bascom-Palmer Eye Institute, this serum is clinically proven and both dermatologist and ophthalmologist tested. It is fragrance and colorant free, so it does not irritate even the most sensitive of eyes.

To say I am surprised by this serum is an understatement. I'm surprised, because I didn't expect to give it a review for another few weeks, at least. I have only been using this serum for just over two weeks. As I have been using lash enhancing products on the regular too, I wasn't even sure if I would notice that much of a difference. But I did. And fast. I am not sure if I just happen to be in the cycle of my lashes where they are at their strongest, but my lashes are more full and longer than they have been. I have also been using it on my thinning and ever so weird brows, and I am seeing better looking brows already too. They are thicker for sure, and softer, which is great, as I have certainly noticed my brow hairs thicker and wiry lately.

PREVAGE Clinical Lash + Brow Enhancing Serum sells for $98.00 and is available at Elizabeth Arden counters and online at ElizabethArden.com.