Lancôme to Launch Génifique Youth Activating Concentrate.

Lancôme is preparing for a huge skincare launch coming up in March. It is called a youth activator which will represent an entire new category of skincare. It is titled Génifique.

Lancôme told me that a two week focus group trial contained the most amazing results Lancôme has ever seen. Now, that is exciting. Over ten years of research has gone into Génifique Youth Activator, and it promises to bring something completely different to the prestige skincare market.

Lancome president, Odile Roujol, said

this product is truly a revolution in facial care adapting to the needs of each person's skin, it makes cells return to the protein levels of younger skin.

Here is a little sneak peak video to entice you just a little more. Right now, all I know is the fact that this product sounds pretty revolutionary, and that a 1 oz. bottle will sell for $78. It will be available in March. As soon as I get more information on Génifique Youth Activator, I will post all of the info for you right here.