Show Off Those Pearly Whites.

I am obsessed with the appearance of teeth. And the whiter, the better.

I have gone to the doctor for a whitening treatment in the past. I was given trays to wear over night, but my gums were too sensitive for them. So, when all of the over the counter treatments came out, I was thrilled. I tried the brush-on gels, yuck - the gel never stayed where it was supposed to. And the whitening strips, I just didn't like them all together. The white strips were too much of a project for me, and the results were not that even, in my opinion.

So without wanting to spend a big chunk of change to get my pearly brights all white and shiny in an hour with a service like BriteSmile, I opted for a few more well known brands to try.

rembrandt.jpgFirst, I used a whitening kit from Rembrandt called the Professional Treatment Kit ($29.99). This kit comes with a tray, called the ComfyTray, that you run under very hot water to soften up, then bite into in order to get some what of a custom fit. These trays are very similar to the sports mouth guards, except these are lighter and more flexible. Along with the custom fit trays in the kit, there are 4 pre-filled whitening gel syringes. You simply open the syringe, and place a very small ribbon like amount of gel to both the upper and lower tray, insert, sit back and relax with it in your mouth for 30 minutes. Rembrandt recommends to do this twice a day, for up to seven days until you see your total results. This kit was easy to use, and I liked the results. The taste was pleasant, not too peroxide like at all. I only used up two of the syringes and used it once or twice a day for a week.

 aquafresh.jpg

Next, I tried these brand new Aquafresh White Trays ($36.99). This box comes with 14 trays already pre-filled with a special whitening gel. There are seven trays for the upper teeth, and seven trays for the lower teeth. To use these trays, you simply open the container, and insert the tray with the gel already in it over your teeth. You then need to sort of smoosh the gel up and over the front of the teeth as it warms and sort of melts in the tray. The trays are made from a very rigid plastic. After I used my first one, I learned to sort of bend it a bit before I put in in my mouth to make it feel a bit more flexible. These offer an ease of use that can't be beat, as long as you take a few extra seconds to soften up the gel over your teeth as it softens up, like I said. Simply inserting them in your mouth doesn't give in an result.

Both of these at home treatments are so much more affordable than a dental visit or BriteSmile treatment, and the results are just as great, you just have to practice patience with them.  I wouldn't  hesitate to recommend either of these kits, as I plan on using them again and again when I need a touch up every six months or so.

Another Great Marketing Ploy or Is This Stuff the New Fountain of Youth?

The search for the fountain of youth continues...

boots.jpgI have been seeing this on my local news all day. Supposedly women are calling and e-mailing local television stations to find out where to get the Number Seven Cream. Well, the cream is actually a serum, from Best Selling UK Beauty Brand Boots.

Boots recently launched in the United States, and the PR people have certainly done a great job of getting this "anti-aging miracle serum" out there.

From what I hear locally, it is selling out at Target. So is this just great marketing? Public Relations? Or does this serum really work?

You know I will definitely put it to the test as soon as I can get my hands on it.

First off, this serum carries a different name here in the United States. It is the Restore & Renew Beauty Serum. Here is the description from the Boots website. "Reveal younger looking, beautifully refined skin with this powerful blend of caring and skin restoring ingredients. Light and non-greasy, it glides on instantly softening and smoothing your skin. Then, with regular use, it works to renew your complexion, restoring radiance and helping to reduce the appearance of pores, fine lines and wrinkles in just 4 weeks. With concentrated levels of our unique antioxidant complex and skin-firming pro-retinol complex to boost and maintain skin's elasticity.
Created with Care. We've created this hypo-allergenic product using only ingredients we know and trust. It has been tried and tested by guests with even the most sensitive skin, so you'll know it will be good to yours. Dermatologically tested."

From the frenzy of it all, if you want to try this beauty out, you better run - not walk to your nearest CVS or Target, as that is the only place you will find it here in the US. You will find it for $21.99.

The Beauty Award Winners.

I did not get to attend this year, but there is nothing better then the CEW Beauty Awards if you are a beauty enthusiast like me.

“The CEW Beauty Awards are the only product awards voted on by beauty insiders – CEW’s 4,000+ members who live and breathe this industry. Their combined expertise is a powerful recommendation to consumers looking for the best-in-class,” said CEW president Carlotta Jacobson.

The nominations included 621 products in 32 categories. Oh, where to begin!

Congratulations to the winners:

FACIAL SKINCARE:
Acne Treatment $10 and over
MD Skincare by Dr. Dennis Gross All-Over Blemish Solution
Acne Treatment Under $10
Neutrogena Rapid Clear Pads
Anti-Aging $30 and over
Patricia Wexler M.D. Dermatology Wexler Intensive Night Reversal & Repair Cream
Anti-Aging Under $30
Olay Definity Deep Penetrating Foaming Moisturizer
Cleanser & Scrub $12 and over
Clinique Liquid Facial Soap
Cleanser & Scrub Under $12
Dove Energy Glow Skin Brightening Facial Cleanser
Eye Treatment $20 and over
Avon Anew Clinical Eye Lift
Eye Treatment Under $20
Tweezerman After Tweeze Soothing Cream
Lip Treatment $14 and over
FusionBeauty LipFusion XL
Lip Treatment Under $14
tarte fRxtion Sugar Exfoliator & Lip Balm Duo
Moisturizer $30 and over
Shiseido Cosmetics Shiseido White Lucent Brightening Moisturizing Cream
Moisturizer Under $30
Kiehl's Ultra Facial Cream
Peel and Mask $25 and over
Shiseido Cosmetics Benefiance Pure Retinol Face Mask
Peel & Mask Under $25
Lumene Time Freeze Instant Lift Mask

MEN’S SKINCARE:
Men's Skincare $15 and over TIE
· Kiehl's Eye Alert
· The Art of Shaving Body Scrub with Tangerine and Eucalyptus Essential Oils

MAKEUP:
Eye Product $15 and over
Chanel Inimitable Mascara
Eye Product Under $15
CoverGirl LashExact Mascara
Face Product $18 and over
SK-II AirTouch Foundation
Face Product Under $18
M.A.C Cosmetics Studio Touch-Up Stick
Lip Product $15 and over
Chanel Rouge Allure Luminous Satin Lip Colour
Lip Product Under $15
Bourjois Paris Effet 3D Mobile Cell Phone Charm

HAIR CARE:

Hair Care & Coloring Product $15 and over
Frédéric Fekkai Ageless Damage-Defense Capsules
Hair Care & Coloring Product Under $15
John Frieda Professional Hair Care Luminous Color Glaze

BATH & BODY:

Body Treatment $15 and over
Origins Natural Resources Modern Friction for the Body
Body Treatment Under $15
Dove Energy Glow Shimmering Lotion
Scented Bath & Body $15 and over
C.O. Bigelow Lemon Cream Body Wash
Scented Bath & Body Under $15
Olay Body Wash plus Ribbons

NAILS:
Nail Care & Color Under $12
Avon Instant Manicure

SUN:
Sun Product $15 and over TIE
· Clarins Sun Wrinkle Control Eye Contour Care SPF 30
· La Roche-Posay Anthelios SX
Sun Product Under $15
Neutrogena Ultra Sheer Dry Touch Sunblock SPF 55

SCENT:
Women's Scent $35 and over
Prada Eau de Parfum Tendre by Prada
Women's Scent Under $35 TIE
· Grassroots Happily Ever After
· Sonia Kashuk Beauty @Target Sonia’s Solid Perfume Palette
Men's Sent $30 and over
Sean John Fragrances / Estée Lauder Unforgivable by Sean John

INDIE BEAUTY AWARD
This award celebrates innovation in independent companies that have been in existence for less than five years, giving young beauty brands an opportunity to be recognized for their achievements.
skyn ICELAND