5 Reasons to Love Root Touch-Up from Nice 'n Easy.

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Clairol Nice 'n Easy Root Touch-Up, the first root maintenance coloring product to hit the market has just reached some pretty significant milestones. Not only is Root Touch-Up celebrating it's 5th Anniversary, it has sold more than 25 million boxes to date, and has won 12 prestigious beauty awards. They have even partnered with Shutterfly.com to create the first root touch-up photo editing tool.

Clairol's new color director, Marie Robinson, give us her 5 reasons to love Root Touch-Up from Nice 'n Easy too.

  1. Easy Application
    "With it's unique brush applicator, Root Touch-Up is very easy to apply and has enough product for other areas that might need some extra coverage, like around your temples."
  2. Shade Match
    "The shade match is so seamless that for even my celebrity clients, I can barely tell they have used the product."
  3. Time
    "This is a real timesaver! What other product makes you look and feel great in just 10 minutes?"
  4. Budget
    "You can't deny the cost savings with this little wonder. Some of my clients extend their hair color up to 3 weeks when they can't get back to the salon."
  5. Gray Coverage
    "I know it's not a fun topic, but you don't have to worry about Root Touch-Up. You get complete gray coverage just where you need it - your re-growth!"

I faithfully use Root Touch-Up in Medium Golden Blonde in between colorings. It makes my color stretch out to six weeks at least, and covers those pesky grays that are always creeping in around my hairline. The fact that I can pick it up at most mass merchandiser's for $6.99 makes me love it more.

Are you a Root Touch-Up user too? Why do you love it so much?

Touch-Up Roots in Photos with Shutterfly.com.

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Have you ever thought you looked great in a picture only to discover your roots were b-a-d? You know how to touch them up in real life, and photo editing services help you reduce your red eyes and even whiten your teeth. But those dark roots?

Well, Clairol's Nice ‘n Easy and Shutterfly created a unique tool to remove unsightly roots from photos, so those roots of the past can be banished. How exciting! This is the first tool of its kind and it was created exclusively for Shutterfly to help virtually make-over roots!

This new and exclusive tool can be found through this special Shutterfly link beginning tomorrow, June 1st.

In addition to being able to easily upload your photo and “repair your roots”, Shutterfly has created a fun “Root Blaster Game” where you need to spot the women who need root touch ups. A winner of the live contest will win a trip to the Dominican Republic!

I am so excited about this new tool and cannot wait to try it out for myself tomorrow. Remember, the tool will not be live until June 1st.

Hoping that you will join me in trying out this new tool, I have partnered with Clairol and Shutterfly to offer a great little contest. Ten winners will receive a coupon code for a free 8X8 photobook on Shutterfly. This offer is good for an 8 X 8 hard cover 20 page photo book worth $29.99. To be entered into the contest, this is what you will need to do:

That's it.

Ten winners will be randomly selected from all of the correctly submitted and uploaded entries. Contest will close at 11:59 PM EST on June 30th, 2010.

Stay tuned for some real Root Touch-Up tips from Clairol's new color director, celebrity colorist Marie Robinson.

*This is a sponsored contest from Clairol and Shutterfly.