9 NEW Innovative Beauty Products.

9 NEW Innovative Beauty Products.

I am fortunate to try a lot of beauty products for my job. Some are hits, some are misses and some just really wow me. Once in a while, a beauty product will come along and I wonder how I've lived without it for so long.

The following beauty products are so unique and innovative that once you try any of them, you'll be wondering, why you didn't think of it first!

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More to Love: MAC Liquidlast Liner.

More to Love: MAC Liquidlast Liner.

I love me some MAC Liquidlast Liner. This SUPER long-wearing liquid liner is one of my all-time favorites for not only its long-wearing capabilities, but it just glides on with ease and doesn't budge. Not many liquid liners are as waterproof and fade-resistant. It's just how MAC does MAC!

MAC just launched more shades to its Liquidlast Liner lineup — woo! And I'm not talking your everyday shades. I'm talking rich brights and radiant metallics. If you are obsessed with liquid liners, you will be obsessed with these.

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Smart Meets Beauty: BEAUTY by POPSUGAR.

Smart Meets Beauty: BEAUTY by POPSUGAR.

If you follow POPSUGAR at all, you may have seen that they just launched a beauty brand. Exclusive to ULTA Beauty, you may be thinking, really... do we need yet another line of makeup to tempt us?

Well, BEAUTY by POPSUGAR is different. POPSUGAR's network of 100 million beauty junkies are loud and proud and founder Lisa Sugar heard their voices. She took all of the communities' ideas and put together the ultimate beauty haul and made it even smarter! 

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